Date-wise News
Supplemented by a line-up of new shows as well as an advertising campaign, the public service broadcaster’s ratings jumped from 115 in week 32 to 182 in week 33
Priyanka Mehra Sep 7, 2015 9:22 AM
At IAA Silver Jubilee Summit, Times Now's Arnab Goswami shares his views on disruptive journalism why news journalism ought not to be neutral
exchange4media Staff Sep 7, 2015 9:10 AM
With the launch of Living Foodz and 3 other channels in the offing, Essel Group is looking to tap into the infotainment space which is currently small in India, but is expected to have a revenue share of more than 7% in the coming year
exchange4media Staff Sep 7, 2015 8:46 AM
The cricket legend was honoured for being “the biggest human brand in advertising” at the Summit. In conversation with McCann’s Prasoon Joshi, Tendulkar talks about how he picks his brand associations and the evolution of his advertising sojourns
Srabana Lahiri Sep 7, 2015 8:19 AM
From Teachers’ Day to Valentine’s Day, brands are engaging with users by asking them to take selfies as part of their digital marketing activity, very often without keeping a connect to the brand’s product offering
Sarmistha Neogy Sep 7, 2015 8:04 AM
Bond joins IPG from BBDO, where he worked for the past seventeen years in various posts, most recently as the agency's Global Chief Marketing Officer
exchange4media Staff Sep 7, 2015 7:37 AM
It also found that inspirational, funny and entertaining content are most likely to be shared on social platforms followed by personal, news and educational content
exchange4media Staff Sep 7, 2015 7:35 AM
