Date-wise News
Colors’ ratings grew to 414 million in week 37 from 386 million last week. Star Plus increased to 381 million from 370 million last week
exchange4media Staff Sep 25, 2015 6:01 PM
The nine member board will include former Union Home Secretary Anil Baijal as the Non-Executive Chairman and Dr. Rajiv Lall as the Executive Vice Chairman and Managing Director
exchange4media Staff Sep 25, 2015 5:57 PM
Thirumulpad has worked closely with marquee clients across various verticals such as IT, Energy, Healthcare, E-Commerce, Realty, BFSI, Travel & Hospitality, Telecom, and HR
exchange4media Staff Sep 25, 2015 5:13 PM
In week 38 (September 13 - 19, 2015) of the Hindi GEC Universe TAM data saw Colors retain its lead at the No.1 spot. Star Plus on the other hand saw its ratings continue to decline at No.2 spot
exchange4media Staff Sep 25, 2015 3:01 PM
Saavn announced a 10x increase in daily active users in India since 2014, a new average of a quarter billion streams per month, and a catalog of 20 million tracks
exchange4media Staff Sep 25, 2015 2:42 PM
Prior to joining Viacom18 Digital Ventures, Shergill has held various leadership positions with Star India, Sony Entertainment Television, Zee Telefilms and SAB TV
exchange4media Staff Sep 25, 2015 2:36 PM
It is likely that Star India CEO Uday Shankar will also be a part of the meeting
exchange4media Staff Sep 25, 2015 2:23 PM
In a meeting with CEOs of the top media houses, PM Modi was appreciated for “energetic and dynamic leadership.” They were enthusiastic about the digital transformation that is taking place in India through the 'Digital India' initiative
exchange4media Staff Sep 25, 2015 1:08 PM
Sarin was most recently working as Senior Advisory Consultant at Entertainment News Communication Group ENC. He will be joined by Sonali Ayyer as Head of West and South operations of Mogae Plus, the sales division of Mogae Media
exchange4media Staff Sep 25, 2015 12:21 PM
Prior to this promotion, Mishra was Partner- Strategic Planning, for the agency
exchange4media Staff Sep 25, 2015 10:41 AM
The Publicis Groupe has bagged the global media mandate on the back of a global media review which was initiated in May
exchange4media Staff Sep 25, 2015 9:07 AM
The incumbent agency on the account is Havas Media, who has been handling media duties of MTS since 2010.The account size is estimated to be upwards of Rs 50 crore
Priyanka Mehra Sep 25, 2015 9:00 AM
DB Corp has expanded its radio footprint as it enters Maharashtra by spending nearly Rs 24 crore for 9 new frequencies. It has now extended its reach to 31 cities across North and West India
Abhinn Shreshtha Sep 25, 2015 8:53 AM
In week 38 (September 13 – 19, 2015) according to TAM ratings of Hindi GEC shows, Yeh Hai Mohabbatein moved to No.1 spot, followed by Kumkum Bhagya which dropped to No.2 spot. Colors’ shows Swaragini, Meri Aashiqui Tumse Hi and Sasural Simar Ka occupy No.3, 4 and 5 spots respectively
Aditi Raval Sep 25, 2015 8:43 AM
Colors has emerged as a clear leader in the Hindi GEC space after taking the No.1 spot for three out of the last four weeks. Star Plus on the other hand has seen its ratings decline despite a few signs of resurgence
exchange4media Staff Sep 25, 2015 8:17 AM
The benchmarks set by Google for its scale, size, credibility and transparency can be countered by equally strong portals with everything Google offers, backed by strong content/product oriented niche portals, finds Maheshwer Peri
Maheshwer Peri Sep 25, 2015 8:10 AM
The campaign 'Try Toh Kar' conceptualised by Orchard Advertising, addresses the fears and inhibitions of customers who may have reservations about online shopping
Sarmistha Neogy Sep 25, 2015 8:04 AM
The AppKit, Sociomantic's proprietary software development kit, enables e-commerce companies with mobile apps to execute programmatic display campaigns for four distinct objectives
exchange4media Staff Sep 25, 2015 8:01 AM
With three key launches in a span of 6-9 months, Ford plans to amplify festive season sales. Anurag Mehrotra, Executive Director for Marketing, Sales & Service at Ford India, shared insights on marketing, advertising and key targets for the festive season
Ankur Singh Sep 25, 2015 7:59 AM
