LiveMedia has appointed Arun Hariharan as its COO. Hariharan will be based in New Delhi and spearhead the company's efforts to further consolidate its position in the industry.
Mindshare Day was conceptualized with the intention of bringing everyone within the Mindshare team together to celebrate the diversity of their talent, skill sets and great ideas
The campaign is created by What’s Your Problem – WYP Brand Solutions Pvt. Ltd. for the ELSS category. E.L.S.S., which stands for Equity Linked Savings Scheme, is a Mutual
The show which will be hosted by Cyrus Sahukar will premiere on January 30 at 8.30pm
Kansal is moving on as President, Brand Function, BCCL
Instagram might not be the first social platform that comes to mind when you think of social media marketing, but it might be the dark horse of social media in 2016.
The Global Video Insights Report for 2015 released by Vuclip compares video consumption behavior of Indians with those in developed markets
The aim of Dettol's 'Kam Paani Mein Zyada Suraksha' campaign was to raise awareness among Kumbh Mela pilgrims about proper hygienic practices, especially related to hand-washing
The Broadcast Audience Research Council (BARC) India has re-named its popular viewership measurement metric Rat'000 as Impressions'000 which will become effective from today
After establishing its position in the tea market for many years, Tata Global Beverages recently forayed into branded instant coffee market with its latest offering-Tata Coffee Grand. The growing Indian Coffee retail business, which currently stands at a staggering Rs 1800 crores, has further fuelled the demand of the coffee sector
With over four billion video views per day on Facebook, seven billion on Snapchat and more than 1.5 billion on Vine, video content has become an important tool for engagement and storytelling writes Shashikant Someshwar, Managing Director, Creation, India