Top bollywood directors create short films for the mobile generation. Imtiaz Ali, Pradeep Sarkar, Rohan Sippy, Hansal Mehta and Meghna Gulzar power #TheBigShorts through three minute films
Moving forward, Alok Rakshit and Nikhil Sheth will take on the responsibility for the TV monetisation services and Joydeep Ghosh will spearhead IMD Cloud (eBus) business
PROI Worldwide’s 75 Agencies reported consolidated revenue of US$ 702,768,184, earned serving a total of 6,319 clients, an increase of 30% over 2014
While the Indian ‘Mauka Mauka’ version has taken the India-Pak cricket rivalry to a new high, the Pakistani version seemed to be struggling to keep pace in terms of its appeal and execution
By setting up a Rs 2,000 crore empire of FMCG goods and making the MNC biggies as well as Indian companies sit up and take notice, Baba Ramdev with his Patanjali empire has set a new trend in motion
While Vodafone has got its iconic pug back to announce their 4G network, Airtel has added a humorous twist to its campaign storyline for better connect with the audiences
The current trend of algorithmic timelines by the likes of Twitter and Instagram will require brands to invest more time and money in creating better content marketing strategies, say digital agency heads we spoke with
The latest Hollywood release-- Batman V Superman: Dawn of Justice’, has generated interest from brands’ across categories like automobiles, airlines and FMCG products both in India and abroad to latch on to its popularity
In week 10 (5- 11 March, 2016) of BARC data, Micromax Asia Cup T20 Live- Bangladesh vs India-Final took the viewership up, also, the telecast of Mahashivratri special shows fuelled the hike in ratings of the slots of regional channels like Zee Marathi and Color Marathi