Date-wise News

Prasoon Joshi & Shashi Sinha honoured INK Legends; Madison & Mindshare lead winners tally

Prasoon Joshi & Shashi Sinha honoured INK Legends; Madison & Mindshare lead winners tally?blur=25

A total of 34 metals were given away as exchange4media celebrated that best work done in newspaper advertising over the course of last year

exchange4media Staff Sep 15, 2016 10:18 PM

Network18 braces up revenue function with new appointments

Network18 braces up revenue function with new appointments?blur=25

Network18 has appointed Amit Tripathi as National Revenue Head for Government Sales & Non metro markets and Sandhya Dhar as Vice President – Focus Sales (Branded content of the network)

exchange4media Staff Sep 15, 2016 11:53 AM

Dr. Subhash Chandra pays tribute to India's official language Hindi on Hindi Diwas

Dr. Subhash Chandra pays tribute to India's official language Hindi on Hindi Diwas?blur=25

Dr. Subhash Chandra engaged in a thought-provoking discussion with eminent Hindi Poet and renowned scholar, Shri Ashok Chakradhar on the 'Present Status of Hindi

exchange4media Staff Sep 15, 2016 9:07 AM

Patanjali rules BARC chart as highest spender for week 35

Patanjali rules BARC chart as highest spender for week 35?blur=25

Patanjali continues to rule the BARC chart in the ‘Top 10 Brands across genres’ category third time in a row, with 25,749 insertions

exchange4media Staff Sep 15, 2016 8:37 AM

Adidas 'Odds' campaign will certainly move Indians to get into some form of physical activity: Santosh Padhi

Adidas 'Odds' campaign will certainly move Indians to get into some form of physical activity: Santosh Padhi?blur=25

The first film of the campaign launched by Taproot Dentsu and Carat Media, features athlete Major DP Singh, India’s first blade runner. The film captures the Major’s life and his passion for running. Santosh Padhi, Chief Creative Officer, Taproot Dentsu reveals more about the campaign…

Priyanka Mehra Sep 15, 2016 8:34 AM

Lowe Lintas appoints Joy Mohanty as Regional President, North & East

Lowe Lintas appoints Joy Mohanty as Regional President, North & East?blur=25

He will lead the creative function for the Delhi and Kolkata offices of Lowe Lintas reporting to Chief Creative Officer, Arun Iyer

exchange4media Staff Sep 15, 2016 8:14 AM

Shashank Gawade appointed as Executive Vice President, Percept Activ

Shashank Gawade appointed as Executive Vice President, Percept Activ?blur=25

His mandate is to create a new benchmark of innovation and creativity in the marcom space that drives tangible value for brands including Percept One clients

exchange4media Staff Sep 15, 2016 8:11 AM

Guest Column: Five PR lessons from GST Bill: Anup Sharma

Guest Column: Five PR lessons from GST Bill: Anup Sharma?blur=25

What can Communications professionals learn from the GST Bill? Strategic Communications Consultant Anup Sharma lists down five Public Relations lessons from the GST Bill

Anup Sharma Sep 15, 2016 8:09 AM

IAA Debate: Industry honchos debate on whether quality of print advertising is affecting the medium's efficacy

IAA Debate: Industry honchos debate on whether quality of print advertising is affecting the medium's efficacy?blur=25

Speaking in favour were Mitrajit Bhattacharya and Sandip Tarkas while Rana Barua & Kamal Basu spoke against the motion.

exchange4media Staff Sep 15, 2016 8:07 AM

Print can be a gamechanger: Shashi Sinha, IPG Mediabrands

Print can be a gamechanger: Shashi Sinha, IPG Mediabrands?blur=25

Honoured with the Legend of the Year award at INK Awards 2016, Shashi Sinha firmly believes in the power of print as a medium of social change. We caught up with him to get his thoughts on the significance of the medium as well as print advertising

exchange4media Staff Sep 15, 2016 8:05 AM

Print is the genesis of all forms of (creative) writing: Prasoon Joshi

Print is the genesis of all forms of (creative) writing: Prasoon Joshi?blur=25

Veteran ad man Prasoon Joshi was honoured with the Legend of the Year felicitation at exchange4media's INK Awards 2016. We caught up with him to get his thoughts on the significance of print advertising.

Abhinn Shreshtha Sep 15, 2016 8:04 AM