Prasoon Joshi & Shashi Sinha honoured INK Legends; Madison & Mindshare lead winners tally
A total of 34 metals were given away as exchange4media celebrated that best work done in newspaper advertising over the course of last year
exchange4media celebrated the best work done in newspaper advertising over the course of last year at the annual Dainik Bhaskar INK awards .
The INK Awards honoured two luminaries of the print advertising community with the INK Legend of The Year felicitation. This year’s winners were Prasoon Joshi, Chairman of McCann Worldgroup Asia Pacific and Shashi Sinha, CEO of IPG Mediabrands India.
Madison BMB was awarded advertising agency of the year with a total tally of 1 Gold, 3 Silver and 2 Bronze metals. Parsis For Harmony was awarded the client of the year. Meanwhile, Mindshare was awarded the Media Agency of the Year with a total tally of 1 Silver and 4 Bronze metals.
Dainik Bhaskar, the only other recipient of a Gold metal, ended the night with a tally of 3 metals, including 1 Gold and 2 Silver. daCunha Communication also received 3 metals, which included 1 Silver and 2 Bronze metals.
The Gold winning campaigns included Madison BMB for the campaign ‘Bombay Parsi Punchayet Elections’ for Parsis For Harmony and Dainik Bhaskar Group for “No Negative Monday”.
| S.No. | Category | Sub-Category | Entrant | Entry Name | Client | Metals |
| 1 | Campaign | National | Bennett Coleman & Co. Ltd. | Times Passion Trails | Bennett Coleman & Co. Ltd. | Bronze |
| 2 | Campaign | National | Dainik Bhaskar Group | No Negative Monday | Dainik Bhaskar Group | Silver |
| 3 | Campaign | Local | Madison BMB | Bombay Parsi Punchayet Elections | Parsis For Harmony | Silver |
| 4 | Best Art Direction | Campaign | Bennett Coleman & Co. Ltd. | Times Passion Trails | Bennett Coleman & Co. Ltd. | Bronze |
| 5 | Best Art Direction | Campaign | Madison BMB | Bombay Parsi Punchayet Elections | Parsis For Harmony | Bronze |
| 6 | Best Art Direction | Single Ad | Madison BMB | Hypercity Guitar | Hypercity | Bronze |
| 7 | Best Copywriting | Campaign | Jagran Prakashan Ltd | Thankyou Soldier | Jagran Prakashan Ltd | Bronze |
| 8 | Best Copywriting | Campaign | Madison BMB | Bombay Parsi Punchayet Elections | Parsis For Harmony | Silver |
| 9 | Best Copywriting | Single Ad | Madison BMB | WSD cat TT ball | Welfare of Street Dogs | Silver |
| 10 | Best Creative Advertising - Single Ad or Campaign | Corporate Image | Madison BMB | Bombay Parsi Punchayet Elections | Parsis For Harmony | Gold |
| 11 | Best Creative Advertising - Single Ad or Campaign | Entertainment, Media and TV | Zee TV | Ek Tha Raja Ek Thi Rani | Zee Entertainment Enterprises Limited | Bronze |
| 12 | Best Creative Advertising - Single Ad or Campaign | Food & Beverages | daCunha Communication Pvt. Ltd. | Makhan India | GUJARAT CO-OP. MILK MKTG. FED. LTD. | Bronze |
| 13 | Best Creative Advertising - Single Ad or Campaign | Food & Beverages | daCunha Communication Pvt. Ltd. | Butterangi Bhaijaan! | GUJARAT CO-OP. MILK MKTG. FED. LTD. | Bronze |
| 14 | Best Creative Advertising - Single Ad or Campaign | Food & Beverages | FCB India | Amul Milk Women's Day | GCMMF | Bronze |
| 15 | Best Creative Advertising - Single Ad or Campaign | Food & Beverages | daCunha Communication Pvt. Ltd. | Kalam, Aaj aur kal | GUJARAT CO-OP. MILK MKTG. FED. LTD. | Silver |
| 16 | Best Creative Advertising - Single Ad or Campaign | Not for Profit and Public Service | Crayons Advertising Pvt. Ltd. | AXE | Kalpana | Silver |
| 17 | Best Creative Advertising - Single Ad or Campaign | Pharmacy and Healthcare | Crayons Advertising Pvt. Ltd. | Blurred Vision-Donuts | Apollo Sugar Clinics Ltd. | Silver |
| 18 | Best Creative Advertising - Single Ad or Campaign | Travel, Tourism & Hospitality | KidZania Mumbai | City Of Curiosity | KidZania Mumbai | Bronze |
| 19 | Best Contextual Newspaper Advertising | National | &pictures | Badlapur Campaign | Zee Entertainment Enterprises Limited | Silver |
| 20 | Best Contextual Newspaper Advertising | National | Dainik Bhaskar Group | No Negative Monday | Dainik Bhaskar Group | Gold |
| 21 | Best Direct Response Advertising | National | Jagran Prakashan Ltd | Thankyou Soldier | Jagran Prakashan Ltd | Bronze |
| 22 | Best Direct Response Advertising | Regional | Mindshare | Surf Excel | Hindustan Unilever | Bronze |
| 23 | Best Direct Response Advertising | Regional | Mindshare | Rin Career Ready Academy | Hindustan Unilever | Bronze |
| 24 | Best Direct Response Advertising | Local | Mindshare | The City of Joy becomes the City of Love with the Cornetto Musical Cones | Hindustan Unilever | Silver |
| 25 | Best Innovation in Newspaper Advertising | National | Mindshare | unbreakable hair | Hindustan Unilever | Bronze |
| 26 | Best Innovation in Newspaper Advertising | National | &pictures | Badlapur Campaign | Zee Entertainment Enterprises Limited | Bronze |
| 27 | Best Innovation in Newspaper Advertising | National | Dainik Bhaskar Group | No Negative Monday Fragrant Newspaper (Rose and Chocolate) | Dainik Bhaskar Group | Silver |
| 28 | Best Innovation in Newspaper Advertising | Local | Maxus | Maharashtra Wakes Up To A Different Newspaper And A Different Tea | Tata Global Beverages Ltd | Bronze |
| 29 | Best Newspaper Ad by a Large Television Spender | Regional | Mindshare | Surf Excel | Hindustan Unilever | Bronze |
| 30 | Excellence | Advertising Agency of the Year | Madison BMB | Gold | ||
| 31 | Excellence | Advertiser of the Year | Parsis For Harmony | Gold | ||
| 32 | Excellence | Media Agency of the Year | Mindshare | Gold | ||
| 33 | Ink Legend of the Year | Mr. Prasoon Joshi | Gold | |||
| 34 | Ink Legend of the Year | Mr. Shashi Sinha | Gold |
