Date-wise News

Ecosys OOH executes 'Try on Delivery' campaign for Myntra

Ecosys OOH executes 'Try on Delivery' campaign for Myntra?blur=25

The core value proposition of the campaign was ‘SHOP what you Like, TRY where you like, and PAY only if you like the product’ there by inducing trial with the benefit of instant return in case of dislike of the product

exchange4media Staff Sep 26, 2016 11:32 AM

IRS and ABC should align together: I Venkat, ABC

IRS and ABC should align together: I Venkat, ABC?blur=25

On the sidelines of his appointment, as new ABC Chairman, we had a brief chat with I Venkat on the roll out of ABC’s digital measurement service around Diwali, IRS and ABC aligning together and more………

Priyanka Mehra Sep 26, 2016 9:13 AM

Facebook apologizes for "overstated" video metric

Facebook apologizes for "overstated" video metric?blur=25

Facebook, on Friday, said it has rectfied an error in the way it calculated average duration of video viewed, one of the metrics available to marketers to gauge the efficacy of their video campaigns.

Abhinn Shreshtha Sep 26, 2016 9:07 AM

Patrika Group rolls out 'Keynote Idea Fest' 2016 in Raipur

Patrika Group rolls out 'Keynote Idea Fest' 2016 in Raipur?blur=25

Keynote presents thought-provoking talks and discussions by distinguished leaders and change makers of national and international repute

exchange4media Staff Sep 26, 2016 8:21 AM

Karbonn launches new ad campaign for its K9 Viraat series

Karbonn launches new ad campaign for its K9 Viraat series?blur=25

The TVC produced by Ronnie Lahiri, the producer of acclaimed films including Vicky Donor and the newly released Pink, urges the viewers to think big and not settle for mediocrity in a hilarious four parts commercial series

exchange4media Staff Sep 26, 2016 8:13 AM

Maxus wins Social Media agency of the year at Big Bang Awards 2016

Maxus wins Social Media agency of the year at Big Bang Awards 2016?blur=25

Tata Sky was named Client of the year for its innovative 13 episodes TVC campaign called Daily Dillagi

exchange4media Staff Sep 26, 2016 8:11 AM

Tata Sky earmarks Rs 40 crore for big-scale festive campaign featuring Amitabh Bachchan

Tata Sky earmarks Rs 40 crore for big-scale festive campaign featuring Amitabh Bachchan?blur=25

According to reports, the estimated spends to promote the campaign conceptualised by Ogilvy & Mather is around Rs 40 crore in the next 5-6 weeks

Sarmistha Neogy Sep 26, 2016 8:10 AM

Acer ropes in Anushka Sharma as brand ambassador

Acer ropes in Anushka Sharma as brand ambassador?blur=25

The alliance will foster the expansion of Acer’s innovative product range in various categories

exchange4media Staff Sep 26, 2016 8:06 AM

Myntra-Jabong combine looks to cross $1 billion in sales by March 2017

Myntra-Jabong combine looks to cross $1 billion in sales by March 2017?blur=25

With Jabong’s acquisition by fashion portal Myntra in the same domain, the latter is aiming combined net revenue of more than a billion dollars by next year

exchange4media Staff Sep 26, 2016 8:03 AM