First Partners’ mandate is to develop and implement a strategic communications framework for Rolls-Royce India and South Asia
Dabang Delhi KC pledges to reward fanswith victory in Season V
Nivea India’s new digital campaign highlights the eccentricities of consumption habits in the digital space
As per Google Analytics, News18.com leads in engaging users for an average of 1.7 minutes per page
The FIPP Management Board appointed Srinivasanalong with Dr. Hans H. Hamer of Axel Springer SE and Jennifer Savage of Time Inc. as Directors in its last meeting on 17 May
New design, better organisation tools and increased personalisation makes it an altogether new experience for users
FMCG brands such as Nimbooz, Fanta, Raw Pressery, Tropicana, Frooti, Mountain Dew, Pepsi and B-Natural are being promoted on JCDecaux Street furniture
Vyoma to manage the Indian Chapter and integrate DOOH best practices from around the world
The accounts will be handled by lead strategist Lovejeet Alexander, from the Gurgaon office.
Kedar Teny will be taking care of marketing and promotions for SPN’s nine sports channels
ZingHR will also now offer its clients Zeta’s digital employee benefits solutions
According to BARC data, Star Plus and Zee Anmol dethroned Sony Pal to lead Hindi GEC collectively and in rural market, respectively, in Week 25
Shah Rukh Khan released the first song, Radha, from the film in the presence of 7,000 women named Sejal in Ahmedabad with RJ Archana Jani
Exclusive advertising rights for CMRL Rolling Stocks (trains) are with JCDecaux. This includes external wraps and internal train branding.
Partners with mobile attribution companies TUNE, Adjust, AppsFlyer and Kochava to launch unified Outbrain Dashboard and connect data for smart optimisation
The multi-agency pitch saw participation from all the major agencies
The coverage of local news by regional language newspapers has given circulation the much needed momentum to express consumers’ grievances and aspirations
As Yatra is on a mission to revolutionise online travel bookings with its innovative offerings, CMO Vikrant Mudaliar tells us why it is the only site one needs for everything related to travel
Today on World Social Media Day, industry experts tell us what has changed in the social media space over the last one year and what can be expected to strike big in the near future
Despite the intense completion in the OTT space, online video platform Vuclip feels that it has got its business model right, which will enable it to outlast many of its contemporaries. Excerpts from an interview with Vuclip Founder Nickhil Jakatdar
Both transitions are effective from July 01, 2017, and Mathew and Jacob will be closely working with Sonal Dabral, Chairman and Chief Creative Officer, until end of September 2017, after which he will pass the baton
Facebook leads the number of logged in users compared to YouTube’s 1.5 billion and Twitter’s 328 million as it crosses the billion monthly active user (MAU) milestone in 13 years
Experts feel that the GST campaign is high on nationalism but low on relevant details
Amazon India dominates BARC’s Top 10 Brands list and simultaneously enters Top 10 Advertisers list at tenth spot for Week 25 (June 17–23)