Maxus retains media mandate for L'Oreal India
Maxus has been the media AOR for L'Oréal since 2010
Date-wise News
Sony Music India collaborates with MAAC to generate brand awareness
Sony Music India generates awareness about the premier institute via a fun music video
Amazon's original series Inside Edge becomes most watched title on Prime Video in India
Prime Video India reached an all-time high of unique customers streaming on the day of Inside Edge launch
Future Co. CEO, Devendra Chawla resigns
His last day in the Kishore Biyani-led company will be July 31, 2017
Star India rebrands Life Ok as Star Bharat, scheduled to launch on I-Day
Star India has reportedly rebranded Life Ok and will launch it on August 15 with new shows
Any dessert choice is a competitor for me: Chaitanya Rele, VP, Head of Marketing, Havmor Ice Cream
Rele can't stress enough on the difference between frozen desserts and ice-cream..
With big data, marketers now have a goldmine of information: Atul Soni, Co-founder and CMO, Cuberoot Technologies
Cuberoot Technologies, a data management platform, empowers marketers to fast-track their business growth
Guest Column: Optimising Brand Architecture with the 4Fingers™ Method
The method is a systematic approach to undo the effects of historic neglect to integrate brands or strategically manage them as a portfolio of long-term assets in any business
You will see spikes in marketing of 'Turn and Bounce’ throughout the year: Jasdeep Pannu
ESPNcricinfo with a new look and app now ups it ante with a new TV show called ‘Turn and Bounce’ featuring popular TV anchor Cyrus Broacha and well-known cricketers, Gautam Gambhir, Brad Hogg, Shaun Tait and Mark Butcher to name a few
IAA tour of Israel to focus on imbibing start-up culture
International Advertising Association India Chapter (IAA) kicked off the week-long IAA CEOs Tour to Israel on July 23
Metrics: An OOH (pipe) dream?
Can the OOH sector overcome the various hurdles to set up a common metric, something that the industry has been crying out for the longest time?
Consumer engagement, disruption and innovation key to staying relevant, say brand experts
Brand experts, who converged at the launch of the 13th edition of BW Business World Marketing Whitebook, deliberated on how to stay relevant in the era of new-age marketing
Coca-Cola's India mission is to grow beyond a single-brand company: T Krishnakumar
T Krishnakumar, President, Coca-Cola India & Southwest Asia, shares that India has undergone several changes that have had a direct impact on consumer behaviour