Mendonça will manage a global team focused on helping Accenture clients activate, operate and scale marketing programs to deliver increased performance and growth
DishTV will now give access to popular HD channels to all its subscribers
Tekwani will report to Rajesh Ghatge, Chief Executive Officer at Indigo Consulting, and will be based in the agency’s Gurugram office
With In-stream Video Ads, advertisers can align with premium videos from hundreds of the world’s top publishers
Steve Madden is a popular brand for high quality and trendy women’s clothes, apparel and accessories
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Prior to this, Sardana was working as the Output Editor at Zee News
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The agency has won several honours and awards internationally this year
With this move, GBTL – Grasim aims to expand their business both pan-India as well as in global markets
Mobile Ad Spends report estimates mobile ad spends to grow at 74 per cent in 2017 to reach Rs 2,230 crore and continue to grow in excess of 65 per cent in 2018.
In this year’s edition, a total of 46 metals were given away along with 3 Hall of Fame Awards. In all, 9 Gold metals were awarded.
Most of the big private TV channels have become FTA channels due to the availability of DD-Freedish reach at a nominal fee and as a result there was a sudden increase of their TRPs, directly also boosting ad revenue
For Week 38 (September 17-23, 2017) of RAM Ratings Fever took the top spot in Mumbai and Delhi while Radio City and Radio Mirchi took over Bangalore and Kolkata respectively
At Mobile Awards – The Maddies, Uday Sodhi, Executive Vice President and Head - Digital Business - SPN in a fireside chat with Anurag Batra, Chairman and Editor-in-Chief, touched upon the current challenges of digital ecosystem, why it will remain ad driven, BARC’s advent into digital measurement and tackling ad block
TV18 Broadcast Limited posted consolidated revenues of Rs. 684 crores in Q2FY18, reflecting a 4% YoY growth up from Rs 659 cr in Q2FY17
At the Maddies Awards 2017 held by exchange4media, Marzin R. Shroff, MD & CEO, Eureka Forbes Ltd. made a strong case for mobile creativity
Mattel’s energies and efforts will be towards educating parents about the power of play and positioning toys as learning tools.
She has been instrumental in introducing and spearheading various exclusive IPs and has led crucial initiatives across brands and mediums owned by the Group
The mandate includes social media strategy, content marketing and creative strategy across digital platforms
Sony Entertainment Television took over the urban market according to BARC data for week 40 (September 30-October 6) with 443 million impressions