Britannia Bourbon’s new campaign celebrates BFFs in a unique way
Britannia announces the launch of a new campaign for one of its oldest and most loved brands, Bourbon
Date-wise News
Somany Ceramics launches latest campaign by Ogilvy titled 'Apka style, Somany style'
The campaign executed by Ogilvy India reinforces brand’s philosophy of catering to diverse consumer profiles
Radio City Introduces Video City, India’s First Visual FM
The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio
Value 360 and Viacom 18 win big at IPRCCA; Roger C.B. Pereira conferred with Lifetime Achievement Award
IPRCCA recognises the contribution and path-breaking initiatives of PR Consultancies and Corporate Communications teams
Great PR is about great stories: Amy Kunrojpanya, Director, Policy and Communication, Uber
In her Keynote speech at IPRCCA, Amy Kunrojpanya, spoke about the importance of communication in the PR world
We rather put our money where our mouth is: Siddharth Kumar Tewary, Swastik Productions
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Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy
Photo Gallery: The India PR & Corporate Communications Awards (IPRCCA)
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IPRCCA recognises the contribution and path-breaking initiatives of PR Consultancies and Corporate Communications teams
Raymond expands into international markets; aims to double FMCG business by 2020
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The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.
BARC Wk 45: Star Bharat leads Hindi GEC for the first time
Colors at top spot in the Hindi urban GEC; Zee Anmol continues to lead the rural market
First IndiGo, then BMW: Lack of empathy towards consumers can dent brand image: Brand experts
Industry experts believe that brands need to learn from the recent fiascoes and backlash faced by brands such as IndiGo and BMW due to their inability to promptly address crisis
National Press Day: Rajasthan Patrika leaves edit page blank in protest
The national daily left its editorial space blank to register its protest against the threat to freedom of press
BARC Week 45: Videocon D2H rules Top 10 Brands, HUL rules Top 10 Advertisers this week
Videocon D2H and Hindustan Lever continue to dominate BARC's Top 10 Brands and Top 10 Advertisers for week 45
Sony Pictures Sports Network to broadcast India's tour of SA
The series will be telecast on SONY TEN 1 channels with English commentary and on SONY TEN 3 channels with Hindi commentary