Value 360 and Viacom 18 win big at IPRCCA; Roger C.B. Pereira conferred with Lifetime Achievement Award
IPRCCA recognises the contribution and path-breaking initiatives of PR Consultancies and Corporate Communications teams
The exchange4media group celebrated the best of work in the Public Relations and Corporate Communications world in Gurgaon on Thursday with the India PR & Corporate Communications
Awards. These awards recognise the contribution and path-breaking initiatives of PR Consultancies and Corporate Communications teams.
In this year’s edition of e4m IPRCCA, 45 metals were awarded across 4 categories and 25 sub-categories.
The big winner this year was Value 360 Communications that won four gold, two silver and two bronze metals thus emerging as the PR Consultancy of the Year. Viacom 18 won the In-House Team of the Year with one gold, two silver and two bronze metals. Roger C.B. Pereira was conferred with the Lifetime Achievement Award for his immense contribution to the industry.
The other winners included Adfactors PR, PR Pundit and Text 100. Adfactors PR won three gold and six silver metals while Text 100 won three gold metals. PR Pundit won one gold and one bronze metal.
Among brands that participated, Procter & Gamble won one gold metal, Godrej won three silver and one bronze metals.
Further, Samir Kapur, Sr. VP & Branch Head, AdFactors PR, won the PR Professional of the Year award. And Amrutha Raman, Senior PR Consultant, Aim High Consulting, won the Young PR Professional of the Year award.
"The growth of digital and new-age media has brought a major change in the media consumption habits, not only in terms of content but also in mode and time. The award entries at the IPRCCA had PR firms creatively use the art and science mixing traditional and new media to create the right impact, going beyond media coverage," said Anup Sharma, Veteran PR Consultant.
Kunal Kishore, Founder Value 360, said, "We are extremely elated on the win and the credit for this goes to all our team members who have worked extremely hard to make it happen. We will also like to thank IPRCCA for recognising this good work."
The complete list of winners can be seen below:
Awards. These awards recognise the contribution and path-breaking initiatives of PR Consultancies and Corporate Communications teams.
In this year’s edition of e4m IPRCCA, 45 metals were awarded across 4 categories and 25 sub-categories.
The big winner this year was Value 360 Communications that won four gold, two silver and two bronze metals thus emerging as the PR Consultancy of the Year. Viacom 18 won the In-House Team of the Year with one gold, two silver and two bronze metals. Roger C.B. Pereira was conferred with the Lifetime Achievement Award for his immense contribution to the industry.
The other winners included Adfactors PR, PR Pundit and Text 100. Adfactors PR won three gold and six silver metals while Text 100 won three gold metals. PR Pundit won one gold and one bronze metal.
Among brands that participated, Procter & Gamble won one gold metal, Godrej won three silver and one bronze metals.
Further, Samir Kapur, Sr. VP & Branch Head, AdFactors PR, won the PR Professional of the Year award. And Amrutha Raman, Senior PR Consultant, Aim High Consulting, won the Young PR Professional of the Year award.
"The growth of digital and new-age media has brought a major change in the media consumption habits, not only in terms of content but also in mode and time. The award entries at the IPRCCA had PR firms creatively use the art and science mixing traditional and new media to create the right impact, going beyond media coverage," said Anup Sharma, Veteran PR Consultant.
Kunal Kishore, Founder Value 360, said, "We are extremely elated on the win and the credit for this goes to all our team members who have worked extremely hard to make it happen. We will also like to thank IPRCCA for recognising this good work."
The complete list of winners can be seen below:
| 101. Issues Management or Crisis Management | ||||
| S.NO. | Entry Name | Brand Name | Entrant Company | Medal |
| 1 | Enduring Code Red of Bitcoins in India | Unocoin | Value 360 Communications | Gold |
| 2 | Saving Cloud Telephony | Knowlarity Communications | Value 360 Communications | Silver |
| 102. Public Affairs | ||||
| S.NO. | Entry Name | Brand Name | Entrant Company | Medal |
| 1 | Delivering Banking to India without Banks | Faircent.com | Value 360 Communications | Gold |
| 2 | Elephants can fly | Momentum Jharkhand | Adfactors PR | Silver |
| 103. Most innovative use of Social Media | ||||
| S.NO. | Entry Name | Brand Name | Entrant Company | Medal |
| 1 | Vicks #TouchOfCare | Vicks | Procter & Gamble (Hygiene & Healthcare) | Gold |
| 2 | MTV Unplugged Season 6 - Making Music A Social Experience | MTV India | Viacom18 Media Pvt. Ltd. | Silver |
| 3 | Launch of GoodKnight Fabric roll on | GoodKnight | Godrej | Bronze |
| 104. Integrated Campaign | ||||
| S.NO. | Entry Name | Brand Name | Entrant Company | Medal |
| 1 | Digital India ki Digital Aadat #PaytmKaro | Paytm | Value 360 Communications | Gold |
| 2 | Sleep@10 by Godrej Interio | Sleep@10 by Godrej Interio | Godrej Industries Limited and Associated Companies | Silver |
| 3 | Mirinda #ReleaseThePressure | Mirinda | Edelman India | Bronze |
| 105 A. Continuous Campaign {Metro Only} | ||||
| S.NO. | Entry Name | Brand Name | Entrant Company | Medal |
| 1 | Max Bupa Walk for Health 2017 | Max Bupa India | Text100 | Gold |
| 2 | Ezee Hugs | Ezee | Godrej | Silver |
| 105 B. Continuous Campaign {Beyond Metro} | ||||
| S.NO. | Entry Name | Brand Name | Entrant Company | Medal |
| 1 | Shriram Thirukkural Competition | Shriram Chits Tamilnadu Pvt Ltd | Catalyst PR | Bronze |
| 201. Entertainment, Sports and Lifestyle Sector | ||||
| S.NO. | Entry Name | Brand Name | Entrant Company | Medal |
| 1 | United by Half by Benetton India | United Colors of Benetton | PR Pundit Public Relations Pvt. Ltd | Gold |
| 2 | Saluting Women Power in Rugby | Societe Generale | Adfactors PR | Silver |
| 3 | MTV Unplugged Season 6 - Making Music A Social Experience | MTV India | Viacom18 Media Pvt. Ltd. | Bronze |
| 202. Education Sector | ||||
| S.NO. | Entry Name | Brand Name | Entrant Company | Medal |
| 1 | From Volume To Value | Education New Zealand | Genesis Burson-Marsteller | Bronze |
| 203. Healthcare/Healthcare Providers | ||||
| S.NO. | Entry Name | Brand Name | Entrant Company | Medal |
| 1 | Back to Work | Medela India Private Limited | Genesis Burson-Marsteller | Gold |
| 2 | Launch of India's First Free Condom Store | Aids Healthcare Foundation (AHF) India | Avian Media | Silver |
| 204. Financial Services Sector | ||||
| S.NO. | Entry Name | Brand Name | Entrant Company | Medal |
| 1 | STOP PAYING FOR FOREX | BookMyForex.com | Value 360 Communications | Gold |
| 2 | Introducing a World beyond Wallets | ItzCash Card Ltd | Adfactors PR | Silver |
| 3 | Policybazaar.com - Changing the Way India buys Insurance | Policybazaar.com | Policybazaar.com | Bronze |
| 205 A. Best use of PR by a Brand {Metro Only} | ||||
| S.NO. | Entry Name | Brand Name | Entrant Company | Medal |
| 1 | Back to Work | Medela India Private Limited | Genesis Burson-Marsteller | Gold |
| 2 | Leading India's Financial Revolution - Paytm Karo | Paytm | Value 360 Communications | Silver |
| 3 | ITC Vivel - Ab Samjhauta Nahin | Vivel | PR Pundit | Bronze |
| 4 | SALEBHAI-RIDING THE REGIONAL NOSTALGIA WAVE | SaleBhai | Value 360 Commmunications | Jury Recommendation |
| 205 B. Best use of PR by a Brand {Beyond Metro} | ||||
| S.NO. | Entry Name | Brand Name | Entrant Company | Medal |
| 1 | A Friend in Need | Trringo | Adfactors PR | Gold |
| 2 | Saregama - Carvaan | Saregama Carvaan | Saregama India | Silver |
| 206. Technology | ||||
| S.NO. | Entry Name | Brand Name | Entrant Company | Medal |
| 1 | Text100 - Indus OS | Indus OS | Text100 | Gold |
| 2 | Sennheiser Top 50 | Sennheiser | Genesis Burson-Marsteller | Silver |
| 301. Public Sector | ||||
| S.NO. | Entry Name | Brand Name | Entrant Company | Medal |
| 1 | Know Your Banking Rights | BCSBI | Adfactors PR | Gold |
| 2 | Elephants can fly | Momentum Jharkhand | Adfactors PR | Silver |
| 3 | IDBI Bank salutes 26/11 martyrs with 'Swim of the Century' | IDBI Bank | Adfactors PR | Silver |
| 302 A. CSR & Not-for-profit {Metro Only} | ||||
| S.NO. | Entry Name | Brand Name | Entrant Company | Medal |
| 1 | Creating Warriors out of Survivors | School for Justice | FleishmanHillard | Gold |
| 2 | ICICI Bank's CSR programme through its ICICI Foundation for Inclusive Growth | ICICI Bank | ICICI Bank | Bronze |
| 3 | Down's Syndrome art winning hearts | Om Creations Trust | Adfactors PR | Silver |
| 302 B. CSR & Not-for-profit {Beyond Metro} | ||||
| S.NO. | Entry Name | Brand Name | Entrant Company | Medal |
| 1 | Project EMBED (Elimination of Mosquito Borne Endemic Diseases) | Godrej | Godrej | Silver |
| 2 | Feed The Future Now - Eradicating Hidden Hunger | Viacom18 Media Pvt. Ltd. | Viacom18 Media Pvt. Ltd. | Gold |
| 3 | Smile Foundation: Empowering local Samaritans | Smile Foundation | Value 360 Communications | Bronze |
| 303. Management Communications | ||||
| S.NO. | Entry Name | Brand Name | Entrant Company | Medal |
| 1 | WAVE - Ushering In A Wave of Change | Viacom18 Media Pvt. Ltd. | Viacom18 Media Pvt. Ltd. | Silver |
| 2 | Don't Go Red - Maintaining The Integrity At Viacom18 | Viacom18 Media Pvt. Ltd. | Viacom18 Media Pvt. Ltd. | Bronze |
| 3 | Sustained campaign of bringing happiness among stakeholders | Telenor India Communications | Text100 | Gold |
| 304. Best use of PR by a corporate | ||||
| S.NO. | Entry Name | Brand Name | Entrant Company | Medal |
| 1 | Unhungry India | Godrej Appliances | Adfactors PR | Silver |
| 2 | Dream BIG with Ola | Ola | Adfactors PR | Gold |
| 3 | Bringing art to the masses | Asian Paints | Madison Public Relations | Bronze |
| 402. Young PR Professional of the Year | ||||
| S.NO. | Entry Name | Designation | Entrant Company | |
| 1 | Amrutha Raman | Senior PR Consultant | Aim High Consulting | Winner |
| 403. In-House Team of the Year | ||||
| S.NO. | Entry Name | Entrant Company | ||
| 1 | Viacom 18 | Viacom 18 | Winner | |
| 404. PR Professional of the Year | ||||
| S.NO. | Entry Name | Designation | Entrant Company | |
| 1 | Samir Kapur | Sr. VP & Branch Head | AdFactors PR | Winner |
| 405. PR Consultancy of the Year | ||||
| S.NO. | Entry Name | Entrant Company | ||
| 1 | Value 360 Communications Pvt. Ltd. | Value 360 Communications Pvt. Ltd. | Winner | |
| 406. Life time Achievement Award | ||||
| S.NO. | Entry Name | Designation | Entrant Company | |
| 1 | Roger C.B. Pereira | Partner | Roger Pereira Communication LLP | Winner |
