Gaurav Gandhi Steps Down as Chief Operating Officer, Viacom18
Viacom18 is expected to announce Gandhi’s replacement in due course.
Date-wise News
Fena Confirms Official Partnership with Kings XI Punjab for IPL Season 11
For the Indian Premier League Season 11, which commences from April 07, Fena has confirmed its official partnership with Kings XI Punjab, the runner-up of 2014, and, as per the association, all jerseys and merchandise of Kings XI Punjab will carry Fena’s logo.
Launching Ugadi With Fbb Collection with Aditi Rao Hydari
With a collection that encompasses a melange of fresh and sharp silhouettes, bright pristine colours and a medley of traditional and contemporary prints, each outfit was made to suit the consumers' desires.
Social Kinnect Bags Digital Mandate for DS Group’s Catch Salt & Spices
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The agency's expertise in offering 360-degree solutions across digital platforms and its deep understanding of the new age marketing tools facilitated their win for a partnership that will see the agency manage the digital assets of the legacy brand in the country.
Paytm Signs Up as the Official Umpire Partner for VIVO IPL for the Next 5 Years
The Board of Control for Cricket in India (BCCI) today announced its association with Paytm as the Official Umpire Partner of the VIVO Indian Premier League for the next five years. Paytm is also the Title Sponsor of India Cricket.
&TV Presents New Dance Reality Show- High Fever…Dance Ka Naya Tevar
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The show will welcome unique pairs, across age groups and geographies, and give them a chance to put their best foot forward as a team testing the dynamics of their relationship. The panel of judges includes Miss Universe 2000, the graceful Lara Dutta, dance maestro and director Ahmed Khan and internationally acclaimed dancer Dana Alexa.
BIG FM Celebrates New Year, New Beginnings with Gudi Padwa and Ugadi
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With its latest offering - New Year, New Beginnings, the radio network will be celebrating the festival with a perfect mix of interesting storytelling and folk music on-air, creating the right engagement with its listeners across regions.
EPIC TV to Showcase Popular Travel Series- 'Way Back Home' in Hindi
Way Back Home is a successful web series and EPIC and is set to introduce it to a larger base of Indian audiences. The series will debut in Hindi on EPIC, starting 14th March every Wednesday at 10 pm.
Gaurav Gandhi Moves on from VOOT
Gaurav Gandhi, COO, Viacom18 Digital Ventures, moves on after serving 8 years in the organisation.
Cartoon Network rolls out ‘Kris Ka Funda’
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Cartoon Network’s ‘Roll No. 21’ is here with a fantastic new campaign - ‘Kris Ka Funda’ - all through from March to November.
Vistara launches comic book to educate young flyers about air travel
In a fun and interactive way, Vistara’s ‘Airborne’ explains how things work from the moment one books a ticket to exiting the airport terminal after a flight, covering all customer touchpoints
IPL 2018: Goibibo is Principal Sponsor for Mumbai Indians
Brand Goibibo will be sported on the back of the Mumbai Indians team jersey this season
New Fevicol Marine TVC continues quintessential humour that brand stands for
The new TVC, developed by Ogilvy, will be supported by an integrated marketing campaign
Founder and MD Ambika Sharma becomes sole equity stakeholder of Pulp Strategy
Pulp Strategy at present drives revenue worth Rs. 443 million and is eyeing forward-thinking product and service offerings to support its market ascension and client base expansion
Peter Betzel appointed as IKEA India’s new CEO
He succeeds Juvencio Maeztu who moves on as CFO and Deputy CEO, IKEA Group (INGKA Holding B.V)
Mathrubhumi addresses gender equality bias on social media
On Women’s Day, Kerala’s media group Mathrubhumi addressed a basic question
Madison's Shekhar Banerjee moves to Wavemaker as Managing Partner
He is replacing Anand Chakravarthy who was appointed Managing Director of Essence India
In a first, ABBYs takes the OOH route to invite entries
For the first time in 50 years, the ABBYs, organised by the AAAI, has put up hoardings across Mumbai reaching out to all ad men and women, urging them to take part in the awards
IPL 2018: Star now has 34 leading brands on board
These include some leading brands like Jio, Asian Paints, Berger Paints, Blue Star, Ceat Tyres, Crompton, Dollar, Domino's, Ford, among others.
Guest Column: End of Facebook and Google duopoly even before it began? asks Rahul Vengalil
If 2017 was the year when we were introduced to Google-Facebook duopoly in digital advertising, 2018 would be the year when we will hear the last of it in India
Brand Virat Kohli will give Uber a huge edge in India: Experts
Leveraging on the cricket captain's mega appeal across age, language and cultural demography, Uber will definitely witness a major jump in its perceived value
JWT Coffee & Donuts: The future is women (consumers): Mythili Chandrasekar
This word picture is based entirely on the emerging world as seen through J Walter Thompson Innovation Group’s The Future 100, annual trends update
Snapchat and Instagram remove Giphy stickers over racist GIF
Giphy is a new addition to both the social media platforms. Instagram added the feature in January and Snapchat only just partnered with Giphy in February.
BARC Week 9: Lalitha Jewellery reclaims its rein over Top 10 brands
Meanwhile, in the Top 10 Advertisers list, FMCG brand Hindustan Lever continued to rule the category
Jack Dorsey's aim is to measure Twitter's impact on society: Reports
Dorsey said that the ultimate mindset and intent is to give back and to contribute to “something much bigger than us."
Bajaj intensifies battle with Royal Enfield in Hathi Mat Palo #4
Bajaj Dominar takes a jab at Royal Enfield in their latest ad again
Senior TOI Journalist Ranjan Roy Passes Away
Colleagues at the Times of India recalled his “wonderfully impish charm” and the journalistic acumen with which he “meticulously curated the best stories from across the length and breadth of India.”