Britannia launches ad campaign to mark its 100 years
‘Thanks to your good wishes, we’ve turned 100!’, says to consumers
Date-wise News
Shah Rukh Khan plays four different roles as father in new BYJU campaign
Shah Rukh Khan plays a Gujarati, Sikh, Tamil, and a Bengali father exploring #ThingsDadsSay about their children’s learning habits
Criteo partners with Tata Cliq to boost in-app customer engagement
Targeting the consumer at the right time, providing convenience and personalised engagement has been the key to achieve the desired results
Mirror NOW celebrates its journey since its launch
To celebrate its journey and to acknowledge the support from its advertisers, business partners and associates, Mirror NOW hosted a grand celebration in Gurugram
Video OTT revenue in India expected to reach Rs 13,800 crore by FY 2023
The OTT market currently stands at Rs 2,150 crore with the presence of more than 30 frontline players
Print industry sees 2% decline in ad volume in 2018: TAM data
Industry players attribute this slump to several factors, including the after-effects of demonetization and GST.
Idea's #MeriRealLife ad campaign: Yet another great Idea, Sirji?
The recent Idea ad developed by BBDO India show consumers talking about the perfect look & relationship goals on their social media while in their real lives they question their shallow behaviour
OPPO Mobile calls for media pitch worth Rs 200 cr
Starcom Mediavest is the incumbent agency, which has been handling the account since 2015
Five guiding principles to managing a crisis: Ameer Ismail, PointNine Lintas
Guest Column: Ameer Ismail, President GolinOpinion, Chief Growth Officer PointNine Lintas, on the guiding principles organisations should follow to maintain a good corporate reputation, especially in times of crises
The Maddies presents fireside chat with Ashish Bhasin of Dentsu Aegis Network
Bhasin will delve further into the theme for this year's conference - Mobile Marketing: Claiming a Bigger Share of the Marketer’s Purse
WATCH: ‘With digital, growth of content marketing has accelerated’: Kranti Gada
Kranti Gada, Chief Operating Officer at Shemaroo Entertainment Ltd. speaks on how the digital platform has led to the rapid growth in content marketing
Being an 'influencer' is now a full-fledged career choice
Advertorial: The Influencer Syndrome is social media’s biggest trend; and the ‘influencer’ is the new-age celebrity we all aspire to be
BARC Week 37: South: Colors Kannada, Asianet, Sun TV and Star Maa retain top positions
In top five program category overall market, Colors Kannada's ‘Lakshmi Baaramma’ continued to lead