Nutrition supplements brand Setu appoints Lowe Lintas as its creative agency
Setu’s business will be handled by the Mumbai office of Lowe Lintas
Date-wise News
Samsonite’s latest campaign tries to revive tourism in Kerala after floods
#KeralaIsOpen invites travellers to visit the extraordinary beauty of God’s Own Country
By 2022, mobile sales opportunity for financial services brands in India worth USD 985 bn
Facebook-KPMG India's latest ZFF Report is for the Indian financial services industry where the role of mobile while buying a credit card, loan or insurance is highlighted
Nissin enters into three-year partnership with Bengaluru Football Club
This will be Nissin’s first-ever association with an Indian football club
Rohan Noronha appointed as Head - Quora at Httpool India
With more than 20 years experience, Noronha joins Httpool from Twitter India where he was a Senior Client Partner
Google Search Turns 20: New trends in search marketing
The search advertising market in India is currently worth Rs 2,128 cr and is the second biggest digital ad format that advertisers spend on after social media.
We believe that big work will always trump big brands: Kawal Shoor, The Womb
Founder of The Womb on their work for Carvaan that has become all the rage, making it big in the industry space without pitching and more
Oppo appoints Nitin Yadav to lead its Public Relations division in South Asia
Prior to joining Oppo, Yadav served stints at Huawei Technologies and Vivo
Digitas appoints Mark McDonald as Head of Creative, India
McDonald will oversee the creative team and output for Digitas across its offices in India including Mumbai, Delhi, Bengaluru and Ahmedabad
WPP merges VML and Y&R ....
VMLY&R will be an agency of more than 7,000 people, and one of WPP’s principal brands. It will be fully operational in early 2019
Salman Khan, SRK, Rani Mukerji significantly boost Sony TV viewership: BARC India
Dus Ka Dum season three grand finale had the makings of a hit show with September 9 viewership seeing a boost of 70% by garnering 644 million impressions
Droom to call for a media pitch by November
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Droom has magnified its marketing spend from Rs. 225 crore to Rs. 400 crore for FY 2018-19
Watch: Content marketing is not a cheaper alternative to advertising: CCO, Wavemaker
Karthik Nagarajan of Wavemaker on content marketing campaigns, and how brand can capitalise on native advertising
RAM Week 36: Fever FM leader in Mumbai and Delhi again
Radio City and Radio Mirchi retain top positions in Bangalore and Kolkata, respectively