HSIL’s Benelave signs on Bollywood actor Shraddha Kapoor as brand ambassador
Shraddha will be the face of Benelave’s upcoming campaigns
Date-wise News
Fastrack launches new campaign film for Fastrack Reflex Wav
Fastrack's Reflex Wav brings alive the latest technology of using gestures to control music, click pictures and reject calls
Deep Halder joins India Today Group Digital as Executive Editor
Halder was previously the Editor of Dainik Bhaskar Group’s English newspaper DB Post
Swati Shetty resigns as Netflix India's Director-International Originals & Acquisitions
Shetty has been instrumental in Indian content licensing for the company and helped Netflix expand its Indian content library
Cognizant to acquire New York-based creative content agency, Mustache
The acquisition will expand Cognizant Interactive’s digital content capabilities, adding video development and distribution
Himalaya Lip Care’s ‘Ek Nayi Muskaan’ campaign raises awareness for kids with clefts
The film has been created by creative agency Roadrunner Productions
Happy birthday Rajinikanth: A brand in himself
Birthday wishes from fans and celebrities to brands have been pouring on social media for Thailavaa
US hearing: Google CEO Sundar Pichai questioned on data, content, China search engine
Sundar Pichai testified before the US House of Representatives Judiciary Committee on Wednesday
V>ENGAGE appoints Raju Markandeya as Chief Executive Officer
The agency has also bolstered its team with key appointments
Nykaa and Peanut Butter partner to launch new ‘Beauty Anytime, Anywhere’ campaign
The campaign includes six slice-of-life films that tap into the nuanced consumer behaviour and focus on product category attributes and impulse purchase pattern of consumers
Birthday boy Yuvraj Singh’s innings in the ad world
The cricketer, fondly known as Yuvi, turned 37 on Wednesday
Thrive Global launches editorial campaign Believe
The launch was kickstarted by a conversation between Thrive's Founder and CEO Arianna Huffington and actor Sonam K Ahuja
Over 66 lakh tweets on state polls recorded from Oct to Dec
Narendra Modi and Rahul Gandhi most discussed leaders
WPP to cut 3,500 jobs as part of restructuring
CEO Mark Read said WPP will not take up more mergers of companies. He was speaking at the company's Investor Day presentation
We aim to be in top 3 brands in the water heater category by 2020: Rakesh Kaul, HSIL Ltd
Rakesh Kaul, President and Chief Executive, Consumer Products Division & CEO EVOK Retail, HSIL Limited spoke to us about the first-ever TVC for their water heater brand Hindware Atlantic, and more
2019 will be the year of regional content: Tarun Katial, ZEE5
The CEO of ZEE5 on the consumption drivers, reception towards region-specific subscription packs in 2018, partnerships and how 2019 will only get bigger
Thanthi TV Editor-in-Chief Rangaraj Pandey steps down
Rangaraj Pandey said he wanted a break from his daily routine and also give opportunity to next generation of journalists.
Our purpose is to bring value, not kill competition: Bhaskar Bhat, MD, Titan
At the launch of Taneira’s first flagship store, Bhaskar Bhat, Managing Director, Titan Company Limited, spoke about Titan’s new offering and the changing retail landscape in the country.
WPP takes on new identity to push its ‘radical evolution’ plan
Superunion and Landor have collaborated to create the new identity for WPP
Delivery boy eating customers' food: Will the viral video brew trouble for Zomato?
Industry experts signal that the incident is a big hit to not just Zomato but also other players in the category
Learning a thing or two from the Mumbai Police about upping the Social Media game
Sunchika Pandey Group Director, Citizen Initiatives & Government division, Gozoop, tells us how she built the social profile for the Mumbai Police Department step by step