The campaign video shows how an NRI parent can help his child resonate with his home country in a meaningful way while not compromising on his lifestyle
We trace the origins of a few massively popular words in the millennial’s lexicon, learn their correct usage and discover their interesting backstories
All major broadcasters, including Star, Zee, Sony, Viacom18 and Discovery, have come up with bouquet of channel packs catering to different consumer needs
Guest Column: Partner and Head, Media and Entertainment, KPMG in India on the factors that played out in the robust growth of the Indian Media and Entertainment sector in 2018
Burhanuddin Pithawala, VP Growth and Conversions, OYO, gives insights behind the campaign and explains how the brand is targeting and segmenting consumers for its multiple brand offerings
While the Indian Readership Survey results gave print media its biggest high in 2018, issues like fake news and paid news marred its credibility at other times