The campaign asked readers to find a star mnemonic that appears in the advertisements in the Hindustan every day and SMS the name of the advertiser on which the star appeared
Students from all IITs were asked to suggest newer ways of measuring TV viewership habits. IIT Kharagpur grabbed gold, IIT Kanpur silver and IIT Bombay bronze
Gupta is a seasoned marketing professional with stints with News Nation, News 24, NewsX, India TV, Business Standard and most recently Zee Media Corporation Limited
The events that unfolded this year put the spotlight on data security and privacy, social media’s role in propagating fake news and misinformation, and brand safety issues.