PM Modi to launch DD channel for Arunachal Pradesh tomorrow
DD Arunprabha will be the 24th Doordarshan channel of the country
Date-wise News
Nissan India introduces Nissan Seat Belt Shirt
#HaveYouClickedToday campaign aims at increasing awareness about wearing the rear seatbelt; Designer Kunal Rawal roped in for creating the crease-free shirt
Policewomen join cast of Colors' Khoob Ladi Mardani Jhansi Ki Rani to celebrate bravery
The show launches on Feb 11. Dabur Red Tooth Paste is the Presenting Sponsor and India Gate Basmati Rice the Powered by Sponsor
Soulfull introduces instant drink mix Smoothix
Launches #ShakeYourHungerAway campaign to encourage people not to skip meals because of tight schedules
Little Monk Digital bags digital mandate for Carnival Cinemas
The account will be handled from Little Monk Digital's Mumbai office
L’Oréal’s sales amounted to 26.9bn euros, an increase of +3.5%
L’Oréal FY18 annual results records best sales growth in more than 10 years, +7.1%
Parle Hide & Seek unveils Valentine’s Day GIFs and stickers on Giphy.com
Parle Products has released two 30-second digital ads which will go live on YouTube and Facebook
Mastercard comes up with sonic brand identity
Mastercard has roped in musicians, artists and agencies from across the globe, including Grammy-nominated artist Camila Cabello
Madison Media welcomes Marico back through hoardings in Mumbai
Marico is one of India’s leading consumer products groups in the beauty and wellness sector
Brook Bond Red Label unveils new 'Old Friends' TVC
The campaign highlights the issue of food preferences and the silent divide that exists between vegetarians and non-vegetarians
ZEE’s multi-regional campaign highlights diversity in the United Indian Family
The ad brings alive how ZEE Family pack with its 23 channels offers genres that fulfill the diverse entertainment needs of every family member
TimesPoints launches Valentine’s Day campaign ‘Points of Love'
From 7th to 14th February, there will be a social media contest that urges users to share a selfie - a “Lovefie” with those that matter most
Ventes Avenues launch new service, 'Creative Shop'
‘Creative Shop’ will help brands convert their Print and TVC adverts to mobile creatives
The latest season of Discovery's Gold Rush starts February 14
Discovery Channel offers audience an opportunity to win Gold every day as part of Gold Rush Watch and Win contest
Fabindia Appoints 80-dB Mavericks as its PR Consultancy
The appointment will see 80-dB Mavericks roll-out integrated communications solutions for Fabindia, to drive greater engagement with consumers across India
GroupM consolidates commercial data benchmarking with COMvergence
COMvergence is an independent, international research company collecting and analyzing data from the global marketing services groups and the marketplace
Eveready spreads ‘Dudhiya’ roshani at Kumbh Mela
Eveready illuminated the grandest spectacle Kumbh Mela with LED lights and technology to welcome vast numbers of devotees
iProspect India bags digital paid media duties for PayPal
As part of the mandate, the agency will handle their paid media duties including Google Search, Facebook and programmatic display and will service the account from its Mumbai office
MSL appoints Ashwin Dravid as Digital Lead for South India
Based in Bengaluru, Dravid will drive stronger digital growth in the region and will be reporting to Tushar Bajaj, National Digital Lead of MSL India
Ola ropes in Leo Burnett Orchard and Indigo Consulting to handle marketing mandate
The mandate includes brand strategy, new launches, content strategy, and digital communications
Sonali Dhawan of P&G spills the tea on the third segment of Ariel's social campaign
Dhawan, Marketing Director, P&G India spoke about Sons #ShareTheLoad ad campaign and how the message of the brand is creating a powerful impact on its viewers
ISA’s advisory extends support to industry members in transition period of TRAI NTO
Advertisers and media agencies assess their media plans as ISA advises stakeholders to not use BARC data during the transition period of TRAI’s NTO
Surabhi Patodia of Ola joins Practo as Head of Communications
Patodia served over three years at Ola as Senior Manager, Corporate Communications & PR
BARC Week 5: Hindustan Lever leads Top 10 Brands
Reckitt Benckiser India maintained their second spot with 60043 insertions
Twitter Q4 results: Driven by video, ad revenue up by 23%
The monthly active users totalled 321 million in the fourth quarter, down from 326 million in the third quarter
L&T appoints Yuvraj Mehta as Head of Brand Management & Communications
Mehta moved on from GMR after serving a four year stint with the group.
New Sterling Holidays proposition is led by discovery: Peshwa Acharya
Acharya, the Chief Marketing Officer of Sterling Holiday Resorts, talks about the company’s first-ever TVC and how it will build the reach with Television
The formality of a pitch today is rapidly changing: Sagar Kapoor, Lowe Lintas
Kapoor was recently named the CCO of Lowe Lintas and has spent a decade and a half with the agency here credited for some of the most iconic campaigns like Lifebuoy’s #HelpAChildReach5