The partnership will enable ABWPL to strengthen product offering by providing access to a network of gyms and fitness studios
The ad is now live and will be amplified in the next few days across all online and offline platforms
The two-wheeler brand is said to be looking for an agency partner for driving innovative solutions
The former Tata Communications Managing Director will reportedly join Vodafone Group as CEO of Vodafone Business September 2
Malar, on COLORS Tamil, promises to be enthralling with memorable wedding moments and suspense in the coming week
As part of the larger campaign for Lay’s Wavez, the brand has also released a TVC
Conceptualised by Wunderman Thompson Mumbai, the campaign leverages key social media platforms including YouTube, Facebook, Twitter, and Instagram
Waseem Amrohi, Founder and CEO of Inking Ideas, will be taking over as new CEO (India) & Director of Operations at Imagine Movies for MENA
The company has successfully executed notable campaigns for the brand, including “#slurpunder45”, in the past
Vector X already has Bhaichung Bhutia as the face of the brand
The brand has created ‘Power Play’, an online game, and the highest scorer will get a chance to win a full year’s supply of Tasty Treat products
Tirumalai comes with 13 years of experience in ‘Sell Side’ research and most recently served as a Director at the India Research unit of Credit Suisse
Customer engagement to be leveraged through walk-ins across 200+ offices of Max Life
Reporting viewership from Pay and Free platforms separately would enable broadcasters to make more informed decisions pertaining to content and distribution
Custom Mix Modeling solution will help FMCG advertisers measure sales ROIs of individual digital publishers using the same method as for TV and Print
Gupta will replace Mahesh Narayanan, who was Country Manager for India from January 2019 to June 2019
This app launch was followed by an interactive panel discussion entitled ‘A Wholesome Work-Life Balance.’
Customers can experience hundreds of Prime Day launches in Virtual Reality at select malls in top metros
Shah to capture the true beauty of India in 10 days over 10 cities with OPPO Reno 10x Zoom
From 20,645 entries, a total of 1,811 campaigns have been shortlisted by 220 preliminary judges around the world
The commercial for Tanishq’s new Ahalya collection has been conceptualised by Lowe Lintas
The film captures how the rugged & fierce Hercules bicycle enables teenagers to do more and push boundaries
The campaign has four ads, conceptualised by Vodafone Idea’s creative agency Ogilvy & Mather India
He will also look after the expansion of Infinity’s branches in other cities
This was the fourth season of the signature acting reality show
The business was won by Indigo Consulting after a multi-agency pitch
MIB Minister Prakash Javadekar said in 2018-19, Rs 429.55 crore was spent on print media, Rs 514.29 on audio visual, Rs 235.33 crore on outdoor publicity and 16.77 crore on printed publicity
Yadav joined Star in April 2011. She has been associated with some of Star’s most memorable campaigns such as ‘Nayi Soch’ and ‘Mauka Mauka’
Industry experts say the ease of business proposed in the Budget has been encouraging but there is a need for substantial reform measures
Digital brands have pushed in big money into cricket. Spending on TV and digital platforms alike, they have announced their arrival as major players in the advertising scene
With this development both DOOH networks - TagTalk & BizTalk will be available online to advertisers.
In an exclusive chat with exchange4media, former HT Digital Streams leaders Nilanjana Bhaduri Jha & Rajiv Bansal talk about the aim to build the world's most trusted platform for information
Mohanty was based out of J Walter Thompson's Gurgaon office and had been with the company for close to two and a half years
Industry heads say the Budget proposals to ease FDI norms and help start-ups have come at the right moment, will bring a positive change and build talent
Marketers are positive about what the Union Budget 2019 brings, especially with regard to the start-up industry and tax relief for private individuals
Despite the controversy, investing in landing page is still a bona fide marketing activity for broadcasters and it is business as usual for them, say industry insiders
YouGov India has prepared a whitepaper ‘The Social Voice of Brands’ to understand what Indian consumers feel about brands expressing their opinion on societal issues