The week gone by was surely an exciting one thanks to the landmark partnership forged by Facebook and Jio. Along with an array of stories on the same, we also reported about several other key appointments and developments in the marketing and advertising world.
We spoke to industry experts for their analysis on why India Inc is hailing the Facebook-Jio deal as a game-changer.
There was a separate story on Ajit Mohan saying Facebook and Jio will work to bring more people into the digital ecosystem.
exchange4media has carried out an extensive coverage of the BARC-Nielsen reports. We wrote about DD National leading in Hindi GEC markets in week 15.
Ramayan and Mahabharat have seen nearly 14x jump in advertisers count for DD.
Among the major appointments were Neena Dasgupta taking over as CEO of Aidem Ventures with Pradeep Hejmadi stepping down.
Licious also appointed Meghna Apparao as Chief Business Officer.
Meanwhile, Quora India has roped in Nehaa Chimmbulkar as Head of Agency Partnership.
Indigo Consulting has appointed Burzin Mehta as National Creative Director.
Morris Garages India has got Udit Malhotra to take over as Head of Marketing.
Among other news, TikTok India has awarded its digital marketing mandate to Kinnect.
Setting the beginning of the new round of financial reports was Network18 which has posted a 19% jump in Consolidated Operating Revenue for Q4 FY20 against the same quarter last year.
