Kochi Police initiates '10 Commandments' for Covid-19

The global pandemic of Covid-19 has disrupted lives and brought the world to a standstill. Globally, the cases have exceeded 2.7 million, while India has recorded 1,752 fresh cases in the last 24 hours which has summed up the total number of confirmed cases to 23,452.

Keeping in with the government’s innovative and informative ideas to create awareness among the common public, the Kochi Police Commissionerate has launched a campaign - 10 Kalpanakal (10 Commandments) - featuring eminent actors from the Malayalam film industry like Tovino Thomas, Jayasurya, Kunchako Boban, Mamtha Mohandas, Anu Sithara, Murali Gopi, Suraj Venjarmoodu, Prayaga Martin, Sijoy Varghese and Mia George.

The videos will end with a narration by actor Mohanlal. The campaign has been released in association with Bharath Petroleum along with the help of Pepper Awards Trust, Indian AdFilm Makers Association, and Hammer Advertising, Kochi.

Speaking about their association with the campaign, P K Natesh, Chairman Pepper awards said: “The campaign aims to encourage people to protect themselves and to respect the lockdown. On April 24th, the Ernakulam district was declared an Orange Zone and the campaign includes the government guidelines which must be followed by the public during the lockdown period. It was a challenging task for us to create a social media and outdoor campaign within a short span of time. Kochi City Police Deputy Commissioner G Poonguzhali and other higher officials helped us in conceptualizing 10 Kalpanakal.”

Thanking the Police Commissionerate Kochi for the opportunity on behalf of the team, Sreenath, CEO of Hammer said: “This was an assignment that had to be completed within 72 hours, which is tough even during normal times. But we overcame the shortage of time with the commitment of our team, who worked from their homes across Kerala without a break. Each of us found this as a great opportunity to do our part in the fight against COVID-19.”

Indian Ad Film Maker (IAM) is an organization created in 2015 for the welfare and promotion of artists working in the field of advertising. “We have collaborated with FEFKA and released several awareness campaigns previously and been actively involved in the flood relief efforts. We are happy that we were able to complete the challenging task of creating the awareness video within 72 hours. The video features 10 Don’ts during the lockdown. The campaign has been released through the social media handles of Police Commissionerate Kochi,” said Jabbar Kallarackkal, President, and Sijoy Varghese, Secretary, IAM jointly.