ABP News revamps day-time content line-up
To air six non-stop shows from 10:00 am to 6:00 pm, in the wake of changing TV viewership patterns due to COVID-19
Date-wise News
Dentsu Aegis Network appoints Nishi Kant as President for mcgarrybowen India
Prior to this, Kant was EVP and branch head, Dentsu Webchutney, Delhi and Mumbai
Marico Q1FY21 results: Ad spends stand at 7.1%, down from 8.4% in Q4FY20
The company's India Business has recovered in May and June after a tough April, according to its latest financial results
Endemol Shine India to produce its first Marathi web series
Joins hand with Gulbadan Talkies, a creative video production service boutique based in Mumbai
Sunfeast YiPPee! Pasta is the answer to wholesome snacking need, says Dhoni
The TVC will run across all popular GEC channels in the country in six languages
Ayushmann Khurrana stars in heart-warming Raksha Bandhan ad for The Man Company
The ad is in line with the company's philosophy of sparking conversations on what it means to be a man in modern times
Samaara Tea tackles gender disparity in new digital campaign
The #Kadakhai campaign to introduce the brand focuses on the evolution of thoughts in the Indian society
ABP News revamps day-time content line-up
To air six non-stop shows from 10:00 am to 6:00 pm, in the wake of changing TV viewership patterns due to COVID-19
Radhika Madan & Krystle D'Souza kickstart Starbucks Dance Challenge
Tata Starbucks is inviting entries from brand loyalists and fans to participate in the dance challenge and stand a chance to win Starbucks for a year
Kirloskar & CNNIC strengthen partnership with digital initiatives on 'green issues'
The ‘Going Green’ shows sponsored by Kirloskar will air on CNN International in July and December focusing on environmental game-changers
Bharti AXA General Insurance launches 'Bohot Zaroori Hai’ campaign with farmers in mind
The company has secured the mandate to insure the farmers in Maharashtra and Karnataka for a period of three years under the Pradhan Mantri FasalBimaYojna (PMFBY)
Fork Media Group launches launch programmatic platform ContextAds
The platform gives marketers access to over 100+ publications across India, GCC & SEA regions
IN10 Media Network brings EPIC ON content to OnePlus TV users
Users will be able to enjoy an enhanced viewing experience with rich content. EPIC ON will be easily accessible on OxygenPlay, the content discovery platform of OnePlus TV
Ogilvy India elevates Hephzibah Pathak as Vice Chairperson
Pathak is currently Chief Client Officer and will take over her new role on August 1
Samsung comes up with social media contest for Raksha Bandhan
Samsung has launched the #AddMoreMithas social media contest on Facebook, Twitter and Instagram
NEWJ appoints Siddharth Zarabi as Managing Editor
Credited with multiple content and platform innovations in the news industry, Zarabi has extensive experience across the media value chain
9X Tashan Super Dhaakad puts spotlight on Haryanvi music
The channel airs the best of Haryanvi music daily at 12.30 pm
Tanishq celebrates 'Sisters' in new Raksha Bandhan film
Conceptualized by Tanishq and WYP Brand Solutions, the film equates a brother-sister bond to a nurse-patient relationship
Understanding TRAI’s latest directive
Guest Column: Ritwika Nanda, Partner, Trust Legal, explores TRAI’s recent direction to broadcasters
WATConsult bags social media mandate for UFC
The agency will service the premier mixed martial arts brand from its Mumbai office
JioSaavn for Brands launches digital audio playbook for marketers
The Playbook offers recommendations for advertisers to fine tune their marketing message to make meaningful connections with listeners during this period
ZEE5 launches ‘ZEE5 Club’ for Rs 365 a year
Some of Zee’s popular TV shows like Kumum Bhagya and Kundali Bhagya in Hindi, and regional languages will be now available on ZEE5 Club
Cinema halls be allowed to open in August: I&B Ministry recommends to Union Home Ministry
I&B Secretary Amit Khare makes the recommendation at a close-door industry interaction with the CII Media Committee on Friday, say media reports
We should be cognizant as communicators: Pallavi Chakravarti, Taproot Dentsu
In today's e4m Creative Zone, Chakravarti, Executive Creative Director, Taproot Dentsu, shares ad production hacks during the lockdown and how remote shooting has made casting more diverse
NTO 2.0: Implementation order by TRAI ignores reality of TV business
Industry experts believe the sector is already going through a rough phase due to COVID and implementation of NTO 2.0 will further put pressure on the business
We are witnessing downloads to the tune of half a million every hr: Farid Ahsan, ShareChat
Co-founder Farid Ahsan says ShareChat’s biggest focus now is on driving good performance advertisements and solutions for brands
Paytm’s Puneet Jain joins HT Digital News as CEO
Jain was Senior Vice President - Online Payments at Paytm
First e4m Content Upfront to bring insights from markets to brands & agencies
exchange4media has launched Content Upfront with its Festival Edition to be held on August 12-14
We need to make content for the people, ratings will follow: Sudhir Chaudhary
As part of the exchange4media and samachar4media media leadership series, Chaudhary, Editor-in-Chief of Zee News & WION CEO, shares more on his eight-year journey with Zee News
L&K Saatchi & Saatchi wins creative mandate of entire SESA portfolio
The account will be serviced out of the agency's Mumbai office