Khadim's appoints Graphixstory as its creative partner ahead of festive season
The agency will work on the product films & statics & content marketing
Date-wise News
SEVEN becomes Official Merchandising Partner of Chennai Super Kings
SEVEN is also the official Kitting/Clothing partner, Associate Sponsor and the Official Merchandise Partner of the Chennai Super Kings
McDowell’s No1 whisky gets a makeover
The entire brand portfolio has been renovated
ShareChat acquires HPF Films
The acquisition will help ShareChat and Moj strengthen its content operations, creator engagement and brands solutions
Nippon Paint becomes Associate Sponsor of Chennai Super Kings for third time
Launches digital campaign on social media platforms and a unique paint shade, ‘CSK Yellow’ in line with the association
Asianet Comedy Star Season 2 gears up for relaunch this Sunday
The event will feature performances film stars and musical guests
Star Sports brings Select Dugout for IPL 2020
This season’s panel will feature Dean Jones, Scott Styris, Graeme Swann, Brett Lee and Brian Lara
COLORS launches 'Bigg Boss Dega 2020 Ko Jawab' campaign
Conceptualized by advertising agency Leo Burnett, the campaign highlights how this year robbed us of our freedom, limited our entertainment avenues, and forced us to live in a confined environment
Femina joins UN Women against domestic violence, launches #ActAgainstAbuse campaign
The magazine has roped in Prasoon Joshi to pen down a poem on the issue #IgnoreNoMore
BIG FM associates with Rajasthan Royals as their official radio partner
The radio network will offer exclusive interactions with players, match updates, contests, podcasts, virtual meet and greet session, amongst other features
Simran Hoon, EVP & Head - Ad Sales, Viacom18 steps down
Hoon has been associated with the network for nearly 13 years
Divo Music partners with Sony/ATV to expand global publishing services in India
With this new partnership, Sony/ATV will provide publishing and administration services to Divo Music’s extensive community of songwriters, composers and lyricists
National Geographic's ‘A Unicorn’s Revolution’ to showcase tech revolution in education
In collaboration with Unacademy, the film will reveal how Edtech is emerging as a catalyst in the digital revolution
Samir Kochhar named brand ambassador of Khelo Fantasy Live
As part of the association, Kochhar will be featured in the brand's advertising and other communication
Mad Over Donuts goes for a new brand positioning
The new avatar will be symbolized by a new logo and tagline ‘Bite Into Happiness’
VICE Media Group inks ad inventory deal with Mediascope
The alliance will see Mediascope assume responsibility for all inventory including banners, pre-rolls and display that appears alongside VICE's content
Unacademy elevates Karan Shroff as Chief Marketing Officer
Previously, he was the Vice President of Marketing, leading performance marketing, brand management, etc.
A Million Little Things season 2 to air on Zee Café
The latest edition of the show will be telecast from Monday, September 21 onwards at 10 pm
Hansa Research launches IPLomania 2020 to track brand performance during IPL
The syndicated study delves into how brands can exploit the opportunity in a relatively new version of the tournament
Axis Bank in partnership with Times OOH picks Mumbai Airport T2 for promotions
Axis Bank has selected Terminal 2 of Mumbai Airport to target affluent travellers for promoting their latest offers on credit cards
Animation show Motu Patlu achieves 1000-episode milestone
Produced by Cosmos Maya, it’s the first of its kind animation show to complete 1000 episodes in less than a decade
Lotus Herbals acquires beauty brand SoulTree
The move enables SoulTree Lotus to enter the premium wellness space
bigbasket to be ‘official grocery partner’ for Rajasthan Royals
The brand’s messaging will revolve around the tagline Har Din Sasta
News18 Madhya Pradesh/Chhattisgarh presents e-Agenda Madhya Pradesh
CM Shivraj Singh Chauhan, Union Minister Narendra Singh Tomar, former CM Kamal Nath, leaders such as Jyotiraditya Scindia and top Union or State Ministers part of e-conclave
Rainshine Entertainment join hands with UK’s Five Fifty Five
The partnership will focus on producing and distributing long and short-form film & TV formats, audio podcasts, and Extended Reality content
Paytm fights cyber fraud with ‘Phone par Kaun tha’ campaign
The video featuring TV actor Rupal Patel's viral Kokilaben spreads awareness about KYC frauds
Hate speech not good for us, not good for people: Ajit Mohan, Facebook
The MD of Facebook India on Tueday reportedly skipped summons from a Delhi Assembly committee to explain why the social media giant failed to remove hate content in February
Will OOH lose out on a big-ticket event like IPL 2020 due to Covid?
OOH experts say that brand activations on the sporting event will see a huge dip this year but they are hopeful interest will pick up towards the second half of the tournament
'Being a good listener is the numero uno trait of a leader in communications industry'
Minal D’Rozario, Co-founder of Ideosphere, shares her thoughts on winning the 'Emerging Entrepreneur of the Year' title, female leadership, her future plans and more
Will IPL 2020 be the game-changer for media & entertainment industry?
Dream11 IPL is expected to have record-breaking viewership and the highest number of sponsors
‘Re-understanding what consumers want and innovating will drive growth for any channel'
Samrat Ghosh and Amarpreet Saini share journey of Zee Biskope launched in January this year
Carat specialises in having deep human understanding of consumers & brands: Anita Kotwani
The recently-appointed CEO of Carat India, Anita Kotwani, discusses her new role, her focus on driving growth for the agency and more
RAM Ratings Week 28-31: Fever FM continues to reign in Mumbai, Delhi
Radio City maintained its lead in Bangalore and Radio Mirchi topped in Kolkata
Govt guidelines to deal a blow to surrogate advertising?
Ad experts say the new draft guidelines, if enforced, may hit surrogate advertising, and pose a challenge to agencies who, along with brands, can be pulled up in case of non-compliance
COLORS returns as Principal Sponsor for Mumbai Indians
The Mumbai Indians team will don the COLORS logo on their official jerseys