Iyer is no stranger to Viacom18, having served the organisation for 6 years when he led the marketing portfolio of the network’s flagship GEC Colors
The cricketer will feature in a new integrated campaign for Dr Trust which will run across TV, print and online channels as well as in-store
The Kantar CX+ report evaluates the CX performance of companies in the Telecom, Media and Technology sectors, using the Kantar’s CX+ index
The company will be investing the latest funding towards its key developmental wireframe
Uchil joined MRUCI in 2015
The company saw an 8% revenue contribution from E-Commerce alone in the quarter
The platform has hyperlocal reach wherein viewers can not only watch Entertainment, news, movies, or listen to podcasts
As per sources, Mili Kapoor, AVP, Marketing and Brand Strategy, National Geographic, has also stepped down
Singh will be responsible for leading the company's initiative to enrich rural lives
Under Goswami's leadership, the banner will continue to back content-driven cinema and strive to render a mainstream appeal to independent movies
The latest digital TVC breaks away from the clutter to focus on Joshina’s preventive measure against seasonal flu and cold
HPL Roast is a set of 4 short films created to promote HiPi’s core brand proposition of offering cross-genre content aimed to entertain a diverse user base with varying tastes
#SawaalDeshKiSehatKa is an extension to the last-running campaign
The Advertising Standards Council of India said it has processed complaints against seven ads of the Byju's owned start-up
Singh joined Netflix in 2019 as Director - Original films
Vij will work closely with Madan Bahal, Co-Founder and Managing Director of Adfactors PR
This will be company’s longest-ever consumer celebration campaign to make the return to normalcy
The agency will be focusing on providing a new look to the brand’s social media presence
Lemma would give both traditional and digital brands direct access to this premium inventory
The gamified video ecosystem is designed to reward consumers for viewing content on the platform
Chairman Adil Zainulbhai says company's broadcasting businesses have recovered from the impact of the COVID-19 pandemic to a "very large degree"
Bhan, Director & CMO, Max Life Insurance, revealed that brand considerations increased by 20-25% due to the brand’s association with IPL last year
With the pandemic changing consumer purchase patterns, ‘phygital’ has become the buzzword for retail players who are innovating with experiences that encompass both the physical and digital space
Today’s webinar sponsored by Convosight will highlight the change in marketing strategies, new launches and change in consumer behaviour patterns in the personal care & hygiene ecosystem
The ad starring Ranveer Singh and a host of top cricketers is aligned to the brand’s #Makeitlarge proposition
Kulmeet Bawa, President and Managing Director for SAP Indian Subcontinent, shares insights on media companies, their digital transformation and overall industry scenario
DOOH experts share how digital inventories will entice more clients to invest in transit media and make the medium more ROI-driven
The company's worldwide revenue in the third quarter of 2020 decreased by 11.5% to $3,206.5 million from $3,623.8 million in the third quarter of 2019 due to effects of COVID-19
Digital business has shown profitability on sharp ad growth and rising subscription revenues, the group has said