Delhi Capitals partners with Optimum Nutrition
Optimum Nutrition will be the official nutrition partner for the Delhi Capitals
Date-wise News
Samsung TV Plus service to provide 27 channels in India
For users in India, Samsung TV Plus will be available on any Samsung Smart TV model launched from 2017 to 2021
Facebook to set up high priority channel to remove harmful content during assembly polls
The platform is taking steps to enhance civic engagement, combat hate speech, limit misinformation, and remove voter suppression
Chingari ropes in Salman Khan as global brand ambassador, investor
Chingari recently closed a $13 million funding round led by OnMobile Global
Instagram launches TikTok Duet like feature ‘Remix’ on Reels
The feature is similar to TikTok Duet which allows users to build on another user's video on TikTok by recording their own video alongside the original as it plays
Consumers spent $32b on in-app purchases across iOS, Google Play in Q1 2021: App Annie
There's been a 40% increase in the purchases compared to the same quarter in 2020
We have seen a very good ROI on our IPL spends: Avik Das Kanungo, Games24x7
Kanungo, Director-Brand & Marketing Strategy, Games24x7, says the company will run ads on TV, Disney + Hotstar, digital platforms and traditional performance marketing channels during live IPL matches
Sportstar Aces celebrates the best in Indian athletics in 2011-2020
The third edition of the Sportstar Aces awards is being held on the virtual platform from April 1 to April 4
Prasar Bharati adds 6 new slots in MPEG-2
The latest expansion now pushes the total number of MPEG-2 slots from 88 to 94
'Amazon Online India was the biggest advertiser in 2020 in e-com-online shopping category'
As per a TAM AdEx report, ad volumes of the category on TV grew by 5% in 2020 over 2019
How brands aced April Fools' Day pranks on social media
From mock products to practical jokes, here's how brands kept the spirit of the day alive