Ogilvy names Piyush Pandey as Chairman, Global Creative & Liz Taylor as Global CCO
Along with taking on a new role, Piyush Pandey will continue to serve as Chairman of Ogilvy India
Date-wise News
AT&T's Warnermedia, Discovery combine operations to form new global entertainment company
The new company will be led by Discovery President and CEO David Zaslav with executives from both companies in key leadership roles
How communication can help edtech brands to achieve market penetration in rural areas
Guest Column: Anindita Gupta, Co-Founder, Scenic Communication, lists four ways through which EduTech companies can leverage PR so as to gain access to rural Indian markets
Sochcast Media acquires PNG Podcasts Network to expand original content library
This move by Sochcast will enable creators to listen, create, publish and monetize their content via single window
Rishi Vasudev to launch his venture 'Goat Brand Labs'
The venture has already raised close to 20 million dollars in funding from investors including Tiger Global, Mayfeild, and Flipkart
INBISCO India ropes in Amitabh Bachchan as brand ambassador for Malkist Biscuit
The new campaign, featuring the actor, will be launched through television, digital, and on-ground activation ensuring the brand builds consumer connect across India
B4U Network, in partnership with various NGOs, launches 'Project Revive'
The project aims to revive education, healthcare, employment and environment for different sections of society across India
Sunil Jain was the ultimate insider who put power under a lens
Guest Column: 'A person never modest with an opinion, rational or irrational; that was the Sunil I'd like to remember,' writes Senior Journalist Siddharth Zarabi
Zee 24 Ghanta's Editor Anjan Bandyopadhyay succumbs to COVID-19
Bandyopadhyay had tested positive for COVID-19 in mid-April following which he was hospitalised
FM Nirmala Sitharaman launches Argus satellite TV news channel
The channel is promoted by US Broadcasting India Pvt Ltd., a subsidiary of OOH major US Advertising
Lenovo's Dinesh Nair elevated as Director - Consumer Business, India
Prior to this, Nair was the sales & channel management lead for Lenovo’s consumer segment in India
Meraqi Digital bags digital marketing mandate of OK Play
The agency will be responsible for managing and enhancing the brand's digital properties, which include website, social media platforms along with SEO, SEM and media buying
Gunjan Shah named CEO of Bata India
He takes over from Sandeep Kataria who has been elevated as the Global CEO of Bata Brands
Tips Music inks global licencing deal with YouTube Shorts
Tips will licence its large catalogue of songs to YouTube Shorts
NXTDigital Q4 consolidated revenue grew by 6.95% at Rs 277.96 crore
During the quarter, the company posted a net profit of Rs 13.66 crore as against Rs 32 lakh in the previous quarter
Nation will always remember Indu Jain for her unparalleled compassion
Guest Column: RK Sharan, Executive Director, Krishi Udyami Krishak Vikas Chamber, remembers how Indu Jain carried forward the Jain family legacy of caring for the employees at all times
Tributes continue to pour in for Indu Jain
Top political and business leaders, sports stars and filmstars eulogise BCCL Chairperson Indu Jain who passed away on May 13
An evolved soul, Shri Maa never wanted anyone to grieve on her demise
Guest Column: AstroTarotloger Nandita Pandey reflects on the unique personal bond she shared with BCCL Chairperson Indu Jain
Trust came easily to Indu Ma, as did magnanimity
Guest Column: Mohit Hira, Marketing Strategy Advisor – YourNest Venture Capital, recounts a 'sweet' anecdote that spoke volumes about Indu Jain's thoughtfulness and kind-heartedness
ASCI ropes in Infectious Advertising as creative partner
As part of the mandate, the agency will provide ATL, BTL, and Digital creative services to ASCI along with strategic support for campaign development and audience outreach programs
Mediabrands announces launch of Mediabrands Content Studio
The service will focus on creating content strategies for Mediabrands India clients
MI-CSK game most-watched IPL mid-season match ever: Star
It also became the most-watched match of season 14
Are digital numbers the surrogate currency for TV news in the absence of ratings?
Amidst the ratings blackout, measurement parameters such as ‘highest viewership’ have changed to new indices such as ‘most viewed’, ‘most followed’ or ‘most shared’.
Why older shows have an edge over new ones on Hindi GECs
The latest BARC data says that broadcasters across Hindi GECs launched over 20 shows by April 2021, but none could make it to the top ten, barring Super Dancer Chapter 4 on SET
HUL replaces Reckitt to become top advertiser in Week 18: BARC
As per weekly data, Dettol Toilet Soaps secured the top spot whereas Lizol stood at second position on the top ten brands' list
Battlegrounds Mobile India pre-registrations to begin from 18 May on Google Play Store
There will be specific rewards available for fans to claim, only if they pre-register for the game on Google Play Store