id8 Media Solutions announces ‘5 day work week’ policy
The move is to help employees tackle mental fatigue and burnout
Date-wise News
Neuberg Diagnostics ropes in MS Dhoni as its brand ambassador
The company will soon release Dhoni’s campaign on all media platforms, including television, print, outdoor, and digital
Edible oil brand Sunpure appoints Sonu Sood as brand ambassador
As part of the association, the first campaign with the actor celebrates the pure bond between a father and daughter
Angel Broking rebrands as Angel One
Rebranding aimed at catering to millennials and GenZ
Hindware launches second leg of ‘Thoughtful is Beautiful’ campaign
The campaign features a series of multilingual films across languages such as Hindi, Kannada, Tamil, Telugu, Malayalam, Bengali
Future Generali gets Anil Kapoor, SlowCheeta to rap out return-on-health benefits
What’s Your Problem, a Wondrlab company, has conceptualised the campaign
Dark Fantasy’s campaign urges consumers to 'end the day and start their fantasy’
The bilingual TVC, has been shot with a blend of Hindi and English and has also been released on the brand’s social media handles on Instagram and Facebook, YouTube
Motivator India wins media mandate of Radico Khaitan
The account will be handled from their Gurugram office
Visa begins brand transformation under ‘Meet Visa’ initiative
The fresh look and the new prospect are designed to project Visa as an overarching payments network rather than a brand only associated with card payments, the company said
#AsliPictureAbhiBaakiHai: Star Sports launches vivo IPL resumption campaign
The campaign is conceptualized by creative team of Star Sports
BIC Cello drops new rap anthem 'Har haath main hain Cello'
The video campaign has been crafted by Motivator, GroupM
'Don't fight for good sleep,' says Anil Kapoor in new ad for The Sleep Company
The mattress company has launched its first brand campaign #GoSmartGRID
Star elevates Sarika Shankarnarayan as Business Head - Star UK, Europe, South Africa
Shankarnarayan has been with Star TV for the last 14 years
Rahul Trehan elevated as COO of IOS Sports & Entertainment
He joined IOS Sports in January 2015 as Head of Media Relations
Optimise Media India elevates Shaan Raza as CEO
She takes over from LD Sharma
IndusInd Bank applauds Indian para-athletes as they gear up for Paralympics 2020
The campaign also features an anthem saluting the spirit of the athletes
Tilt Brand Solutions appoints Gulshan Singh as Chief Strategy Officer
Singh took office on August 23
ZEE Tamil unveils Survivor trailer
The names of the contestants have also been announced
Affle India shares up 4% after company proposes stock split plan
The adtech firm had announced a board meeting on Tuesday that will approve splitting equity shares to increase affordability and liquidity for small retail investors
Saif Shaikh promoted as COO, Madison Media Pinnacle
Having joined Madison Media in 2017, Shaikh has led the AOR for Godrej across the company’s larger portfolios
Brands look to leverage IPL's reach on Disney+ Hotstar during the festive season
Over 300 brands are expected to advertise on the platform during the tournament
Nitibha Kaul's 'poverty porn' post for H&M x Sabyasachi a cautionary tale for influencers
Influencers would need to be more sensible with their content, brands should have guidelines in place to avoid controversies that can have far reaching consequences on brand image, says industry
Why are advertisers upbeat about Times Now Navbharat?
The three-week-old channel has already bagged big-gun advertisers as a niche space offering both premium-ness and reach
Return of news ratings & transparent functioning: What industry wants from new BARC CEO
Since Nakul Chopra is not new to the ratings body, the industry expects some key developments under his leadership
Agencies who thought of digital before others are in a better position: Unny Radhakrishnan
Digitas CEO Unny Radhakrishnan talks about his one year at the agency, the work they created during lockdowns and how he sees the future of the agency to be like
e4m Upfront: The Festival Edition is all about innovation and insights
e4m’s Festival Marketing Edition is all set to take place on August 24 and 25