Ahead of UP polls, ABP News becomes Principal sponsor of UP Yoddha for PKL 2021-22
ABP Network CEO Avinash Pandey unveils the new jersey of the team for the upcoming season
Date-wise News
Shamsuddin Jasani quits as Group Managing Director of Isobar India
Shams, as he is popularly known in the industry, launched Isobar in India in 2008
Debjoy Sengupta joins SREI as AVP – Corp Comm and Brand
Prior to this, Sengupta worked as Editor at Outlook Money
India Ahead Tamil launches new digital show Sudha's Tiffin Room
The show will be hosted by Sudha Sadanand, India Ahead’s editor for the southern region
Pantene India ropes in Manushi Chhillar as brand ambassador
Chillar shares her experience with dry hair causing hairfall and the amazing feeling of now having hairfall-free open hair in the new TVC for Pantene 2in1
H+K India appoints Ritika Jauhari as Healthcare Practice Lead
Jauhari will help drive the overall growth and management of the business while working closely with Abhishek Gulyani, CEO, H+K India
Jio launches new prepaid plans bundled with Disney+ Hotstar subscription
The telco has launched five plans which will offer unrestricted access to the entire Disney+ Hotstar content library
BCCI announces tender to own IPL team
The tender is for owning and operating one of the two new teams proposed to be added from the next season
Integral Ad Science names Saurabh Khattar as Commercial Lead India
Prior to this, Khattar was associated with Taboola, 5by7, Reckitt Benckiser, India Infrastructure Publishing Pvt Ltd and Dabur
Real11 appoints Gautam Gambhir as brand ambassador
The brand will soon launch a campaign to cheer cricket lovers in the country
Ramagya Mart ropes in Randeep Hooda as brand ambassador
The actor will endorse the Ramagya Mart brand
Hashtag Orange wins digital mandate for Wildcraft India
The agency will be responsible for carrying out the entire digital activity of the brand across creative, technology, and media
Embassy Group names Debosmita Majumder as Group Head – Marketing and Communications
Prior to this, Majumder worked at Porsche India as Deputy General Manager, Marketing
Viacom18 Consumer Products, Pinkfong partner to launch Baby Shark merchandise in India
Baby Shark merchandise will include an array of products ranging from home linens, stationery, toys, apparels, games, fashion accessories, electronic items, etc.
Efficacy Worldwide wins social media mandate for Focus Fitness
The agency will manage the SEO as well as create effective social media engagement for the brand
First Partners joins forces with Singapore-based Progressive Communications
Together, the companies extend a distinctive proposition to global and Indian clients seeking multi-market scalability and cutting-edge communication solutions
Digitas India appoints Shourya Ray Chaudhuri as Senior Creative Director
He joins from Tonic Worldwide
Ruder Finn marks co-founder David Finn's 100th birthday today
Finn, along with partner Bill Ruder, cemented the role of Communications in the C-suite and elevated Ruder Finn’s reputation globally
'Haath dhoke' takes on a new meaning in new Glori Handwash ads
Conceptualised by 82.5 communication, this campaign consists of five digital films
Hero Lectro's zippy new ad flaunts 'electric' features of the brand's e-cycle
The campaign has been crafted by 82.5 Communications India-North
Anand Bhadkamkar quits as Dentsu India CEO
August 31 will be his last day in office
‘Making customers think is the best thing that a marketing team can do’
Vignesh M, Head – Marketing, Brand and Corporate Communication, Equitas Small Finance Bank talks about the evolution of the fintech sector in the pandemic
Publicis appoints Varun Shah as EVP, Head of Prodigious India & Content Factory India
The group has consolidated the content production arm under Shah
Facebook is deeply entrenched in the cultural fabric of India: Avinash Pant
Culture has gone virtual and so have the festivities. In 2020, more than 4 mn people discussed Diwali through 7.5 mn+ posts & comments on the platform, said Pant, Director - Marketing, Facebook India
Finding a viable key to outrun price wars
Guest Column: Neha Chauhan, Brand Strategy Partner, Arc. Worldwide, shares some great examples on how brands across categories have outrun the price war
Our focus has shifted towards real numbers, real metrics and quality users: Amit Goenka
Goenka, President – Digital Businesses & Platforms, ZEEL, talks about ZEE5's new strategy on the product, content and technology side, emerging trends in the SVOD & AVOD businesses, and more
We've almost doubled our ad revenue since Sony Marathi crossed 100 GRPs: Ajay Bhalwankar
In a conversation with exchange4media, Bhalwankar, the business head of Sony Marathi speaks about the channel's three-year journey and the way forward