Ahuja, Chairman, SPNI, wrote in an internal mail to employees that Zee-Sony entity will create a combined content platform that can compete with domestic and global platforms
The combined entity will have 25-30% share of the total TV viewership in India. In digital, it will have two fast-growing OTT platforms, ZEE5 and SonyLIV
The advisory firm will provide integrated communications, end-to-end campaign planning & execution, and overall strategic counsel for the electric mobility brand
Subscribers will be able to access the new content library on existing subscriptions across large screen connected devices and Tata Sky Binge Mobile app
Two panel discussions at the Pitch CMO Summit 3.0 will focus on how companies can boost brand salience and what the marketing playbook in the connected era looks like
A lot of hope rests on the festive season this year with people getting vaccinated, IPL coming back, large turnouts in the markets & heavier traffic on city roads, said OOH players
The paid service is open to all members and non-members of ASCI and can be used by the advertisers and agencies during the pre-production phase of the campaigns