Brightcom Group looks at digital audio acquisitions; board authorizes up to Rs 1000 cr
The group has already shortlisted a few North American based Digital Audio Companies.
Date-wise News
Atul Jalan’s Algonomy acquires Sri Lanka-based Linear Squared
Linear Squared has a cloud and AI-based demand planning and forecasting platform
Flags Communications bags PR mandate for Esprit
The agency will be responsible for managing the end-to-end PR solutions for the lifestyle brand in India
Dunzo raises $240 million in latest round of funding
The investment was led by Reliance Retail, with participation from existing investors Lightbox, Lightrock, 3L Capital and Alteria Capital
Rajiv Banerjee joins Piramal Enterprises as Group Head– Corporate Communications
Banerjee’s previous stint was with HDFC Bank where he worked for more than nine years
Sushant Balsekar joins Daimler India Commercial Vehicles as Head - Corp Comm, India
Prior to this, Balsekar was the Head–PR and Corporate Communications and Member of India Leadership Team at Fiat Chrysler Automobiles
HBO Max ended 2021 with 73.8 million subscribers across the globe: WarnerMedia CEO
HBO Max expanded to 46 countries from one country in 2021. The platform is also planning to launch in India
EatFit ropes in Mithila Palkar as brand ambassador for its new range of pizzas
The brand will be launching two ad films featuring Palkar which will run through the first quarter of 2022 and will be further amplified via OTT platforms & social media
Grapes appoints Partha Sengupta as Creative Director
Prior to this, Sengupta was associated with Wunderman Thompson
How 91mobiles is helping MediaTek build salience among Indian smartphone and gadget buyers
MediaTek collaborated with 91mobiles in early 2020 to create awareness about its chipsets among smartphone shoppers & gadget enthusiasts
Discovery's Shruti Tyagi joins Voot as Senior Director - Marketing
Tyagi was Brand & Marketing Lead at Discovery Communications India
‘Friend in Need’ becomes Reliance General Insurance’s brand mantra in new campaign
Created by ^ a t o m network, the #CarKaYaar campaign highlights RGICL's promise of always taking care of its customers and their cars
10th Vibrant Gujarat Summit 2022 postponed in the wake of rising covid-19 cases
The Summit was slated to be held on January 10, 2022.
‘Fear of ad blocking for advertisers & marketers is dead’
Lavin Punjabi, President and CEO, Affinity Global Inc, gives a broad overview of the ad-tech industry and its future while elaborating on what makes the company stand out amidst competition
Smartly.io acquires Google certified creative partner Ad-Lib.io
Ad-Lib.io currently works with 10 of the top 30 global advertiser
WATConsult wins digital creative mandate for Cricbuzz Plus
The agency will handle the account from its Bengaluru office
Admatazz bags digital mandate for Chheda Jewellers
The agency will be amplifying the brand’s presence and customer interaction across platforms through social media and content management
Zee Network's Krithika Sriram appointed as Chief Growth Officer of Plix
At Zee, Sriram was Senior Vice President
Sun Direct FY21 revenue up 4% to Rs 1567 crore
The net profit of the DTH operator zoomed 271% to Rs 250 crore from Rs 67.47 crore
How production houses are gearing up for threat posed by third wave of COVID
Producers of TV shows & web series said they have started preparing for plan B and are ready for any uncertainty amid the rising cases
Take a peek into new year resolutions of creative powerhouses of Indian adland
The industry discusses their personal & professional goals, and things they would like to learn and unlearn in 2022
'For digital, Rajasthan Royals’ big focus this year will be to reach out to new audiences'
As BCCI gears up for the mega auction of IPL players in February, Atishay Agarwal, Head of Content, Rajasthan Royals, talks about their campaign strategy and more
Socially conscious initiatives will continue to drive campaigns in 2022: Nikky Gupta
In today's 'Year-ender story of 2021' series, Gupta, Co-founder and CEO, Teamwork Communications Group, said that it is crucial to switch up a pitch when approaching larger publications
Trends that will define digital in 2022
Digital continues to be deeply implanted in the communications strategy of brands in the New Year
NTO 2.0: IndiaCast unveils revised bouquet offerings, prices sports channel at Rs 12
As per the revised RIO, Viacom18's sports channels, tentatively named Sports18 and Sports18 HD, have been priced at Rs 9.6 for the operators
From Santa looking for job to a futuristic trip to Mars: Ads that wowed us last fortnight
Our pick of five amazing ads that were launched between December 18 and December 31
MIB grants registration to Media9 Digital Media Federation as SRB under IT Rules
Chetan R Satta is the national president of the Navi Mumbai-based federation