In an order released today, MIB has asked BARC to release news genre ratings with immediate effect and also sought last three months' data to be released along side
The Joint Working Group will comprise Prasar Bharati CEO S.S. Vempati, DTH Association President Harit Nagpal and representatives from MeitY, BIS, BARC & AIDCF
In an order released by MIB today, a copy of which is exclusively available with e4m, the ministry has also sought last three months' data to be released along side
Jacob’s Creek and cricket share a unique ability to connect people and the brand has consistently supported sports through various partnerships, shared Raj, Captain of Indian Women’s cricket team
Thakur has over 15 years of experience across print & digital advertising sales and has worked in organisations like BCCL, Star India, BBC Worldwide, Zirca Digital, and Disney+ Hotstar
The campaign ‘Sada Mast Raho' for the brand by Tarun Tahiliani & Aditya Birla Group challenges the social code of conduct prescribed for the groom at the wedding
Guest Column: Abhilasha Gupta, Head - Global Corporate Communications & Public Affairs, Tech Mahindra, shares how to master the art of storytelling to build a compelling communication strategy
While some industry experts say it could be political posturing due to upcoming state polls, others talk about vivo’s dwindling business or poor ROI that forced it to exit as IPL’s title sponsor again
The year 2021 was marked by a series of ad controversies. Hence, 2022 will be more crucial for brands to determine what kind of content they are putting out and through what channels, say experts
The decision to get associated with IPL as the title sponsor, experts say, is a logical next step in the company’s attempt to become a modern, new-age, consumer-facing business
In today’s ‘Year-ender story of 2021’ series, Mantri, Group CEO at Avian WE, opens up about how a robust ESG strategy will play an increasing role in brand success stories in 2022
By investing in Aleph Group, Twitter has backed the company’s commitment to training the next generation of digital experts in over 90 countries on 5 continents