The agency will be working for ARAMNESS Gir, CONRAD and Hyatt Lucknow’s China House through their robust and sustainable communications based on innovative & strategic campaigns
The mandate was awarded following a multi-agency pitch
The operating EBITDA grew to Rs 355 cr, the highest ever in both TV news and entertainment verticals, with margins of 23%
The consolidated revenue saw a jump of almost 17% YoY
The business will be handled by the agency’s Gurgaon office
Prior to this, Sharma was the Director – Corporate Communications and PR at Dream11 and Dream Sports
His next move remains unknown
The Label Life, a fashion & lifestyle brand styled by Sussanne Khan, Malaika Arora & Bipasha Basu, is G.O.A.T Brand Labs’ first acquisition in the women’s western wear space
Fox Star Studios’ Shikha Kapur, Trigger Happy Entertainment Network MD Amit Chandrra & Prabhat Choudhary, Founder of Spice PR and Entropy Digital, have teamed up to launch ‘Andaz’
Prior to ZEE, Anthwal worked with Star TV Network as senior executive
Apparao has earlier worked with Unilever, Amazon, Godrej and Licious
Vikram Sakhuja, Group CEO of Madison Media, has been nominated as Chairman of the board constituted by the consumer data intelligence company
In today’s ‘Year-ender story of 2021’, Gulyani, CEO, Hill+Knowlton Strategies India, talks about how media consumption has shifted from a broadcast to a social model
Global advertising technology firm Datawrkz will enhance the in-house capabilities of Nazara for optimizing its customer acquisition spends
The campaign consists of 3 digital films showing the delivery of fruits & vegetables within 10 minutes
Lay’s is also engaging with influencers for the campaign
Srivastava, COO of D Yellow Elephant, talks about how pharma companies raised their media spend amid the COVID pandemic
In today’s Influencer Series, the young achiever talks about her journey into the world of content creation
Manish Chowdhary, Co-CEO, Body Cupid Pvt Ltd, shares how the brand aims at reducing the use of plastic at the source with their new initiative known as #EkChhotiSiShuruaat
Industry leaders tell e4m that while they are concerned about the ‘not-so-transparent’ digital ad tools, the right mechanisms can help in building trust in the overall system
The iconic bikes have been relaunched by Mahindra’s Classic Legends and the inaugural campaign has been conceptualised by Lintas Live
TRAI has asked broadcasters to come clean on the issue of providing linear channels to their in-house and third-party OTT platforms, saying it violates clause 5.6 of the downlinking guidelines