The second article in the PowerPlay Series discusses how IPL has empowered brands in their pursuit to become unicorns, as we approach the 15th season of India’s favourite mega event
With it, publishers can continue to maintain their editorial integrity and brand voice, while enabling readers to find more relevant content, resulting in increased readership and engagement
Deepak Rajani, a renowned name in the field of journalism of Gujarat, to head the news channel ‘Gujarat First’ that is making its debut in mid February
Poojari was earlier with Netflix
Pandey will be responsible for ensuring the company's strategic growth and encouraging marketing process optimization, facilitating efficiency and expansion
Khare was earlier the Chief Commercial Officer
The event will be held from January 31 to February 6
The two companies will join forces to develop new forms of creative live content that can be delivered to fans in a new and innovative way
Account was won following a multi-agency pitch
A report states that several influencers including Ranveer Singh, Urvashi Rautela & Jacqueline Fernandez are among the Indian celebrities who flouted ASCI guidelines while advertising for brands
The deal spanning from November 2021 to September 2023 will give Sony Sports Network exclusive rights to produce clips and highlights throughout the tenure
The actress will appear in the brand's key campaigns across digital media
According to the dentsu Global Ad Spend Forecast report, the advertising spend in APAC is expected to grow by 5.9% to reach $255 bn
The agency has won the mandate following a multi-agency pitch
A report by Accenture suggests aggregators can foster flexibility and personalization for viewers by serving as a single platform with curated content
The new ad film has been conceptualized by Edelman India and RMI
Pandya joined Pixis in July 2021 as the CEO of APAC after moving out of L'Oréal
The partnership with the tennis tournament has been extended for the fourth consecutive year from January 31 to February 6, 2022
The name was decided based on the feedback received from fans as part of 'Naam banao naam kamao' contest
The company's net profit jumped 38% to Rs 44 crore from Rs 32 crore
The new identity has been created by venturethree, London, and the campaign has been designed by Ogilvy India
Digital media revenue grew 19.4% to Rs 47.6 crore while traditional media revenue was down 12.2% to Rs 42.3 crore
BSF team Captain Himanshu Sirohi said the magazine cover showcased women empowerment and so it was decided to be made part of the feat
Nitin Paranjpe is now chief transformation officer and chief people officer
MP, Chairman, Malabar Gold and Diamonds said that if the upcoming budget proposes further gold import duty cut, it will fast-track the movement of jewellery retail towards organised framework
Reduction in tariff and separate allocation for startups are some of the other demands of the sector
While Google is rolling back FLoC, the third-party cookie deprecation will have a huge impact on digital advertising as Google Chrome controls over 50% of browser market & web traffic globally
The gaming industry is also hoping for a progressive policy structure from the government along with 'fair' treatment from the GST council
Guest Column: Panasonic India Chairman & CEO Manish Sharma says the company wants to make its business more balanced with 50% revenue coming from consumer products & 50% from B2B in the next 5 years
Media watchers say the deal will prove beneficial for Viacom18 as Shankar and Murdoch are not just bringing funds but also their expertise in running a large-scale media company
Bulchandani will retain her role as CEO of Ogilvy North America