Date-wise News
The second article in the PowerPlay Series discusses how IPL has empowered brands in their pursuit to become unicorns, as we approach the 15th season of India’s favourite mega event
exchange4media Staff Jan 27, 2022 7:21 PM
With it, publishers can continue to maintain their editorial integrity and brand voice, while enabling readers to find more relevant content, resulting in increased readership and engagement
exchange4media Staff Jan 27, 2022 6:28 PM
Deepak Rajani, a renowned name in the field of journalism of Gujarat, to head the news channel ‘Gujarat First’ that is making its debut in mid February
exchange4media Staff Jan 27, 2022 5:57 PM
Pandey will be responsible for ensuring the company's strategic growth and encouraging marketing process optimization, facilitating efficiency and expansion
exchange4media Staff Jan 27, 2022 4:47 PM
The two companies will join forces to develop new forms of creative live content that can be delivered to fans in a new and innovative way
exchange4media Staff Jan 27, 2022 4:32 PM
A report states that several influencers including Ranveer Singh, Urvashi Rautela & Jacqueline Fernandez are among the Indian celebrities who flouted ASCI guidelines while advertising for brands
exchange4media Staff Jan 27, 2022 2:43 PM
The deal spanning from November 2021 to September 2023 will give Sony Sports Network exclusive rights to produce clips and highlights throughout the tenure
exchange4media Staff Jan 27, 2022 2:35 PM
The actress will appear in the brand's key campaigns across digital media
exchange4media Staff Jan 27, 2022 2:21 PM
According to the dentsu Global Ad Spend Forecast report, the advertising spend in APAC is expected to grow by 5.9% to reach $255 bn
exchange4media Staff Jan 27, 2022 2:17 PM
The agency has won the mandate following a multi-agency pitch
exchange4media Staff Jan 27, 2022 2:11 PM
A report by Accenture suggests aggregators can foster flexibility and personalization for viewers by serving as a single platform with curated content
exchange4media Staff Jan 27, 2022 1:53 PM
The new ad film has been conceptualized by Edelman India and RMI
exchange4media Staff Jan 27, 2022 1:38 PM
Pandya joined Pixis in July 2021 as the CEO of APAC after moving out of L'Oréal
exchange4media Staff Jan 27, 2022 12:36 PM
The partnership with the tennis tournament has been extended for the fourth consecutive year from January 31 to February 6, 2022
exchange4media Staff Jan 27, 2022 12:05 PM
The name was decided based on the feedback received from fans as part of 'Naam banao naam kamao' contest
exchange4media Staff Jan 27, 2022 11:31 AM
The company's net profit jumped 38% to Rs 44 crore from Rs 32 crore
exchange4media Staff Jan 27, 2022 10:57 AM
The new identity has been created by venturethree, London, and the campaign has been designed by Ogilvy India
exchange4media Staff Jan 27, 2022 10:46 AM
Digital media revenue grew 19.4% to Rs 47.6 crore while traditional media revenue was down 12.2% to Rs 42.3 crore
exchange4media Staff Jan 27, 2022 10:31 AM
BSF team Captain Himanshu Sirohi said the magazine cover showcased women empowerment and so it was decided to be made part of the feat
exchange4media Staff Jan 27, 2022 10:25 AM
Nitin Paranjpe is now chief transformation officer and chief people officer
exchange4media Staff Jan 27, 2022 9:04 AM
MP, Chairman, Malabar Gold and Diamonds said that if the upcoming budget proposes further gold import duty cut, it will fast-track the movement of jewellery retail towards organised framework
Simran Sabherwal Jan 27, 2022 8:55 AM
Reduction in tariff and separate allocation for startups are some of the other demands of the sector
Mansi Sharma Jan 27, 2022 8:47 AM
While Google is rolling back FLoC, the third-party cookie deprecation will have a huge impact on digital advertising as Google Chrome controls over 50% of browser market & web traffic globally
exchange4media Staff Jan 27, 2022 8:38 AM
The gaming industry is also hoping for a progressive policy structure from the government along with 'fair' treatment from the GST council
Shantanu David Jan 27, 2022 8:38 AM
Guest Column: Panasonic India Chairman & CEO Manish Sharma says the company wants to make its business more balanced with 50% revenue coming from consumer products & 50% from B2B in the next 5 years
Manish Sharma Jan 27, 2022 8:36 AM
Media watchers say the deal will prove beneficial for Viacom18 as Shankar and Murdoch are not just bringing funds but also their expertise in running a large-scale media company
exchange4media Staff Jan 27, 2022 8:26 AM
Bulchandani will retain her role as CEO of Ogilvy North America
exchange4media Staff Jan 27, 2022 7:49 AM
