Proclaiming ‘Soft drink nahin, toofan,’ the campaign highlights the strong taste of Thums Up that often defines the adventurous spirit and strength of the drinker’s personality
Mishra will lead the creative direction of the new brand as Creative Director
Prior to this, Barjatya was with WWE India for over two years as Marketing Director
Conceptualized by 82.5 Communications, the campaign encapsulates the growing anxiety in a woman going through hair fall problems
This February, lmbue & Coitopedia will collectively launch a contextually relevant educational series to focus on the cognitive, emotional, social, interactive, and physical aspects of sexuality
As per the study, comedy retained its spot as the most preferred TV genre among Fire TV consumers
As per media reports, the cricket body wants to ensure transparency in the process
Prior to this, Singh was with Dentsu-Aegis in Mumbai
Dingemans will serve as a member of the Audit Committee upon joining the Board
Pujari comes with 25 years of IT leadership experience
The film stars Mohanlal and Prithviraj
Prior to this, Kumar worked with Amazon for six years
The film brings alive the promise of socio-economic transformation with Hero Lectro’s WINN
The campaign uses a mix of humour and impactful pieces of communication
The company has also signed definitive documents for investing $5 million (Rs 37.38 crore) in Urban Piper Technology for a 5% stake as part of a larger $24 million round
The actor will be featured in key digital campaigns to promote the Fash-Tech category under Fastrack
The Vivo V23 campaign enabled influencers and diners to share selfies and stories using live location-based Instagram on Tagtalk
The theme of the report this year is ‘Road to Convergence’
The auto sector is pinning hopes on Nirmala Sitharaman to announce sops for boosting the sale of EVs, developing infra and bringing an overall growth in the economy
Crypto exchanges & investors are anxious over the fate of cryptocurrencies that hangs in balance as the Bill was not discussed during the Winter Session of the Parliament
The second fortnight of 2022 was all about Republic Day campaigns, strong product pitches, and stellar representations of creativity, which left the audiences and critics impressed
In an interaction with e4m, K Madhavan, President, Walt Disney Company India & Star India, says despite the challenges due to the pandemic the company has done exceedingly well in the past two years
This year, the Abby’s will include categories such as Direct, Design, Digital, Mobile, Technology, Still Craft, Digital Craft & Radio Craft