Deepti Sachdeva quits Republic TV
Now Sachdeva has started her digital show –News You Don’t Get.
Date-wise News
UP polls: BJP releases new ad campaign for specially abled
The party has released a series of TVCs and print ads with QR codes as part of this campaign.
Mosaic Wellness onboards Abhinav Mohan as Chief Business Officer
Mohan was earlier VP & GM of Monetization at Glance
Zoomcar elevates Nirmal NR as India CEO
Prior to this, he was the President for Growth and Marketplace
Criteo appoints Brian Gleason as Chief Revenue Officer
Gleason is currently with GroupM where he is the Global Chief Commercial Officer
Air India row: Builder.ai clarifies ‘campaign was gift to the national carrier’
Air India has alleged that Builder.ai launched an ad campaign, claiming it has developed a prototype of an app for the airline
HUL continues to be most advertised group on TV in week 6: BARC
Harpic Power Plus 10X Max Clean replaces Rummycircle to become the most advertised brand this week
Muthoot Finance Sunheri Soch 2 is celebration of ordinary people: Abhinav Iyer
In an exclusive interview with e4m, Iyer, General Manager-Marketing & Strategy, The Muthoot Group, shared key insights that led to the season 2 campaign featuring Madhuri Dixit
Sony Shetty joins CleverTap as Director - PR & Analyst Relations
Shetty was earlier associated with Wipro as Corporate Communicator
Cashify elevates Siddhant Dhingra as Co-founder & Chief Business Officer - Global Markets
Aksh Chauhan will be Chief Operating Officer
Migros appoints WPP as its strategic communications partner
The account was awarded following a four-month pitch to identify a data-driven and consumer-centric team
CupShup promotes Nikshit Patani to VP Growth
Patani has been with CupShup for 5+ years at different levels
Air India may take legal action against ad claiming to build prototype of app for airline
The ad campaign has been done by Builder.ai
TDSAT directs Arasu to pay 50% of Rs 277.5 crore dues to Sony
Arasu will have to pay dues to Sony within two months to avoid disconnection of signals by the broadcaster
Is online video changing the social media marketing landscape?
Industry observers say while social media still bags the highest share of digital media revenues, video offers a 360-degree engagement experience and is the easiest way to communicate
How geo-targeting is gaining importance among brands and businesses
Guest Column: Geo-targeting has proven to be a sustainable marketing practice to drive more engagement, writes Amrinder Singh, Director, Bonn Group of Industries
'We are on track to achieving a target of $250 mn revenue by March 2022'
Darpan Sanghvi, Group Founder & CEO, Good Glamm Group & Rahul Agarwal, CEO, Organic Harvest, tell us about the synergies the partnership brings and the road ahead
MIB fully apprised of news rating roll-out plan: BARC CEO Nakul Chopra
The CEO of the audience measurement body said the opt-in and opt-out options for availing the preceding three months' data has been taken following representations from subscribers