Team Pumpkin bags social media, performance marketing mandate for The Rooted Co.
The account will be serviced by the Mumbai office of the agency
Date-wise News
BBH India MD Arvind Krishnan steps down
Krishnan has decided to start his own venture
Lenovo names Stagwell Agency Assembly & Dentsu as media agencies of record
The agencies will work with the company in overseeing media strategy, advertising operations & performance measurement
Xiaomi India CMO Jaskaran Kapany moves on
Kapany had joined Xiaomi India in April 2021
MobiKwik elevates Anshuman Misra as Chief Product and Technology Officer
Misra joined MobiKwik in May 2021 as Senior Vice President–Product
MTV Roadies new season in South Africa to premiere on April 8
The show will air thrice a week starting today at 7 PM on MTV and Voot
Govt constitutes AVGC Promotion Task Force with MIB Secretary as Head
The AVGC Promotion Task Force, which will have participation from the industry too, will have to submit its first action plan in 90 days
Fantasy sports body releases user guide with Meta's support for responsible gaming
The user guide will help fantasy sports industry create and nurture personal connections with the user community
Publicis Groupe among LinkedIn Top Companies 2022 in India
Publicis Groupe is the only marketing and advertising holding company in the list
IPL 2022: Why BCCI should thank PE funds
PEs have been infusing millions of dollars in technology and D2C brands enabling them to spend a hefty amount on the tournament
Bombay HC asks CCI not to take coercive action against Disney Star
The HC has directed CCI to file its Affidavit in Reply and compilation of documents by May 7
Horlicks leads brand list in week 13: BARC
Amazon Prime Video, Airtel and Lalithaa Jewellery also made to the list of top 10 brands this week
IPL 2022 registers rise in avg ad volume per channel than last season
According to TAM Sports-IPL Advertising Report, the IPL advertising arena has 11 new categories and 71 new brands this year
Social commerce increases brand visibility and sales: Gitanjali Saxena, Tata CLiQ Luxury
Saxena, Business Head–Global Luxury, Tata CLiQ Luxury, shares insights on The Luxe Life 2, social commerce, evolving proposition and more
1,44,520 publications registered till March 2021: Anurag Thakur
Thakur said that the details of registered publications are published in the ‘Press in India (2020-21)’ report and are available on RNI website
'IPL's Dhamakedar Scenes campaign scores high in attention & positive emotion'
Entropik Tech report analyses a few of the IPL ads based on attention, engagement and emotions to generate an overall Affect Lab (AL) score