Motorola launches short films to introduce its new 5G smartphone series ‘motorola edge 30’
The campaign has been conceptualized by 21N78E Creative Labs, Gurugram office
Date-wise News
Twenty Dresses by Nykaa Fashion unveils new campaign for its Summer Edit
The #WearYourVibe campaign features brand ambassador Alaya F
Live #FlexibleLikeABosch with Bosch Max Flex fridge, says BSH Home Appliances' new ad
The campaign has been conceptualized by Bombbay Vision
E-Gaming Federation urges govt to keep GST at 18% for online skill gaming sector
As online gaming is different from gambling, rational tax treatment of online skill gaming will help in creating mutually benefitting situations for all the stakeholders, said Sameer Barde, CEO, EGF
BIG FM elevates Sunil Kumaran as Chief Operating Officer
Kumaran will spearhead revenue and technical functions, in addition to managing his current responsibilities of programming, marketing & solutions, and boosting digital growth of the network
Amazon India relaunches iconic 'Aur Dikhao' campaign
Created by Leo Burnett India, the campaign showcases the ease of shopping with Amazon India
BharatPe launches new campaign for postpe
The campaign, conceptualized in line with the theme ‘De Dena Aaram Se', is designed to create awareness about the various use-cases of postpe's BNPL product
Twitter CEO Parag Agrawal announces shake-ups in top positions
Consumer Product Leader Kayvon Beykpour and Head of Revenue Product Bruce Falck have been asked to step down
Medimix launches multi-city OOH campaign
The FMCG major recently roped in Connect OOH for the campaign
Adda52 rolls out new campaign with Jatin Sarna
The brand has launched the campaign across social media channels
Affle's FY22 revenue more than doubles to Rs 1081.7 crore
The adtech company has recorded 78% jump in net profit
Carat India appoints Vasim Rakhangi as Associate Vice President – Strategy
Rakhangi will report into Anita Kotwani, CEO, Carat India
JSW Paints gets Alia Bhatt & comedian Atul Khatri in new campaign
The campaign has been conceptualized by TBWA\India
Wunderman Thompson Mumbai appoints Anurag Tandon as Managing Partner
Tandon joins Wunderman Thompson from DDB Mudra where he was Managing Partner heading Mumbai and Ahmedabad operations
Verve Media bags social media mandate for Spring Bio Solution
The agency will be responsible for amplifying Spring Bio Solution’s LinkedIn presence
Eureka Forbes launches new campaign with Madhuri Dixit
The Aquaguard campaign has been creatively planned by Taproot Dentsu
Nazara revenue up 37% YoY for FY22
The company has recorded a growth of 273% YoY in PAT
How technology’s move from retro to revolutionary is fueling contextual advertising
Integral Ad Science heads talk to e4m about the power of contextual advertising and how their tools can help advertisers and publishers make the most of it
Cannes Lions 2022: FoxyMoron to debut with Burger King’s #TheGreatestHack
The campaign was created by the agency’s Mumbai team during IPL 2021
Adani Group to buy 49% stake in Quintillion Business Media
It was announced in March that the Adani Group was acquiring a minority stake in QBM
'Clients are willing to experiment as tried-and-tested ways no longer guarantee success'
In today’s edition of ‘PR Outlook for 2022’ series, Ashwani Singla, Founding Managing Partner, Astrum, shares upcoming trends in the PR industry, benefits of AI, opportunities, challenges, and more
Inflation woes: Agencies wary as advertisers get cautious with AdEx
The word in the industry is that brands are going for a nearly 15 per cent cut in ad budget
The Cookieless Future: What to expect and how to still be successful
Guest Column: Ramneek Chadha, COO, Xapads Media, explores the why, how, and what of cookieless advertising
e4m PR and Corp Comm to unveil 'Top 10 emerging PR agency' list
The nominees will be judged and evaluated on various parameters by an internal jury