JSW Paints gets Alia Bhatt & comedian Atul Khatri in new campaign
The campaign has been conceptualized by TBWA\India
JSW Paints has launched its product campaign focusing on the Halo Aquaglo range.
The campaign brings the focus back on consumers’ overall health and well-being through the Bollywood star and JSW Paints brand ambassador, Alia Bhatt, as she urges consumers to #PaintKaGKBadhao.
The campaign also includes well-known artist and stand-up comedian Atul Khatri and brings to life the mass hysteria related to any new idea.
Alia’s reaction to the strong smell of solvent-based paint being used on her newly painted door results in a social media tsunami and a cascade of jokes and banter with everyone joining in for a laugh, misconstruing Alia’s point that the oil paint on the door causes pollution, as doors cause pollution.
The campaign is on air across leading TV channels across India and Disney+Hotstar streaming platform. The campaign is conceptualized by TBWA\India.
