Also, BookMyShow Stream crossed 52,000 streams sold for global & Indian on-demand content, showcasing the rising interest for compelling content as well as acceptance of the TVOD model in India
In today’s 'PR Outlook for 2022' edition, Dilip Yadav, Founding Partner, First Partners, pens that in this highly dynamic environment, PR practitioners must learn new skills to survive and grow
Advertising is now more about selling experiences rather than selling products and the best way to sell an experience is by blurring the lines between virtual & physical worlds, say experts
While some experts feel these companies will have to re-look the big spends they incur on IPL, others say it is too early to say anything about the league’s next season as a lot can change by then