Havas Group India expands footprint into Eastern India
The new entity, Havas QED, will partner with Havas Creative Group India
Date-wise News
Anjana Ghosh moves out of Bisleri
Ghosh, who held the post of Director-Marketing & Business Development at Bisleri, is currently taking a break before deciding on her next move
Havas Media Group unveil brand lift study on Connected TV
The study revealed that CTV ads create significant brand impact, helping boost awareness by 19%, favorability by 11% and a 10% uplift in purchase intent
FanCode partners DD Sports for TV broadcast of India tour of West Indies
The tour comprises 3 ODIs and 5 T20Is starting July 22
Early festivities for brands as Asia Cup 2022 brings back epic India v Pakistan clash
The much-awaited return of the Asia Cup on 27th August with the likelihood of up to three India-Pakistan matches* presents TV advertisers an incredible opportunity to reach millions of viewers on TV
RD&X Network bags Middle East’s Jaz Hotel Group business
The deal includes leveraging ReBid platform for activating, tracking and optimising campaigns for its hotels and cruises portfolio across Egypt
Pescafresh launches OOH campaigns involving BEST buses
The campaign promotes their recently opened tech-platform Pescalive
Takehiko Matsushita appointed as Managing Director, Toshiba JSW Power Systems
Matsushita has wide-ranging experience and expertise in mechanical system engineering
Nalin Jain appointed as Executive Director at ŠKODA AUTO Volkswagen India Private Limited
Nalin Jain will be taking over as the Executive Director – Finance and IT of SAVWIPL from 8 August, 2022.
Amazon miniTV announces weekly comedy show ‘Case Toh Banta Hai’ featuring Bollywood stars
Riteish Deshmukh dons the lawyer’s coat in the comedy reality show
Ruchir Jain named Distribution Head at Warner Bros Discovery
While Tanaz Mehta will lead Ad Sales, Uttam Pal Singh has been appointed as Head of Kids Cluster, and Sai Abhishek will be Head of Factual & Lifestyle Cluster
Shemaroo Entertainment names Arghya Chakravarty as Chief Operating Officer
Kranti Gada will now be President, New Business Opportunities
Apollo Tyres appoints Vikram Garga as Group Head, Marketing
Garga joins from Mahindra and Mahindra where he was Vice President and Head of Strategy, Insights and Analytics, and Innovation
Rediffusion hires Rahul Vengalil to head Everest
Vengalil recently stepped down as Managing Partner at Dentsu’s Isobar
Madison Digital appoints Shobhit Gaur as Vice President
This is Gaur’s second stint at Madison Digital and will report to Vishal Chinchankar, CEO, Madison Digital & Madison Media Alpha
RAM Ratings for Week 20'22-23'22: Radio Mirchi rules Mumbai, Fever FM leads in Delhi
Big FM takes the lead in Bangalore and Radio Mirchi in Kolkata
With #StandForSafety, Bumble aims to create awareness & empower its community: Mahima Kaul
Kaul, Bumble Head of Public Policy, APAC, says the ‘Stand for Safety’ campaign was launched in response to growing safety concerns, especially since the onset of the pandemic
Netflix appoints Microsoft as its advertising partner
The streaming giant will offer a lower-priced service with ads this year
Inside the mathematics of Unacademy’s marketing journey
As the edtech brand gets more serious about cost-cutting, here’s a look back on its marketing expenditures and endeavours thus far
‘Snap is enabling businesses of all sizes to reach consumers at efficient costs’
Gaurav Jain, Snapchat’s Head of APAC Business Expansion, says the platform is reaching out to advertisers of all sizes across verticals like e-commerce, gaming, CPG, and M&E