Pescafresh launches OOH campaigns involving BEST buses
The campaign promotes their recently opened tech-platform Pescalive
D2C seafood and meat brand Pescafresh has now unveiled an OOH campaign in Mumbai to promote their recently launched tech-platform Pescalive. The campaign has been ideated and planned by the in-house team, in which 30 BEST buses are plying across the city displaying features of Pescalive. The campaign is also live on social media platforms.
The brand has designed the campaign with a message on Pescalive, encouraging the consumer to log in to the app every day!
The objective is to drive product visibility and communicate brand messaging to the customers. The campaign will be running for the entire month of July, the company said.
“BEST buses have been an integral part of Mumbai's identity. What makes BEST bus advertising especially effective and powerful is that you can’t ignore it. The new campaign has allowed us the flexibility to be creative with our messages, ‘what you see is, what you get, with Pescalive.’ It has given us a larger canvas to drive our message more effectively to our target audience on the roads,” said Sangram Sawant, Founder, Pescafresh.
