RED FM announces return of ‘South Side Story’ in Delhi
The event will be hosted on 4th September, 2022
Date-wise News
WebEngage raises $20 million in Series B
The funding is led by Singularity Growth Opportunities Fund and SWC Global
Parle is India’s most chosen FMCG brand for 10th year in a row: Kantar report
Haldiram’s enters the top 25; Vim achieves biggest penetration gain
Ogilvy India names Ganapathy Balagopalan as Deputy Chief Strategy Officer
Balagopalan will continue to be Planning Head for Mumbai & Kolkata
Godrej Properties names Gaurav Pandey as MD & CEO
Pandey will take over from Mohit Malhotra
MTV India & Fully Faltoo strike content partnership with Snap Inc
Snapchatters will have access to select snackable content like MTV Roadies, Splitsvilla, Parodize Station and Bad Breakups
Satyendra Prakash named PIB’s Principal Director-General
Prakash will succeed Jaideep Bhatnagar
Crax Fritts & Times OOH go for exclusive Metro train branding
The campaign carries a quirky brand messaging - ‘Dimag Matt Khaa, Fritts Kha’
India TV opinion poll predicts landslide win for Modi if LS polls are held now
The results of the survey titled ‘Desh Ki Awaaz’ (Voice of the Nation) says NDA is projected to get 41% votes
Gozoop Group bags social media duties of Spexmojo
The mandate will be managed by the group’s Mumbai office
Titan Eye+ launches integrated campaign with Ayushmann Khurrana
The campaign has been created by Ogilvy
Jagran New Media crosses 100-million user mark
The digital arm of Jagran Prakashan has registered a growth of 19% in Total Unique Visitors
Kartikeya Sharma takes oath as newly elected Rajya Sabha member
Sharma made his debut in politics by being elected straight to the Rajya Sabha in a nail-biting contest recently
Spotify’s new campaign highlights positive impact of music on listener’s mood
The audio streaming platform uses common Gen Z situations to shows that a song can change how we feel in the moment
Ayushman Baruah joins as Editor-Technology at FE
Baruah joins from Mint where he was Assistant Editor
Media Mantra wins PR Mandate for Barista
The agency has been entrusted with the responsibility of enhancing Barista's corporate reputation, amplifying brand visibility, and supporting the brand’s strong expansion drive in India
iProspect India wins digital mandate for Monster.com
The account was won following a multiagency pitch and will be serviced from the agency’s Gurgaon office
Nuutjob campaign uses relatable life situations to talk about male hygiene
The campaign has three films
Archies launches digital campaign ‘harr rishtey mei dosti’ for Friendship Day
The campaign urges people to break the age barriers and extend their friendship beyond age
Vaani Kapoor becomes brand ambassador for launch of X-Fit2
The watch has been launched by HRX and Noise
Havas Media Group India bags integrated media mandate of Slurrp Farm
The mandate will be handled out of the agency’s Gurgaon office
Rediffusion wins Tata Power’s media & creative mandate
The agency will look after Tata Power’s all business clusters, including generation, transmission & distribution
Sangeeta Giri joins Salesforce India as VP & COO
Giri joins Salesforce India after an 8.5-year stint with cloud computing company VMware
IAA Voice of Change Summit: Experts discuss why it is important to break the bias
Anuradha Sengupta, Nitesh Priyadarshi, Deepika Warrier, Tista Sen, Lipika Kumaran and Dr. Falguni Vasavada shared their perspective on gender sensitisation in media
‘Indian SVOD segment still very competitive with no clear winner’
Roy Price, Founder of entertainment studio International Art Machine, says there are major opportunities to invent on behalf of customers - both Indian and global audiences
‘Original & quality content in different price points to give OTT widest possible reach’
The Gupshup-e4m webinar saw industry heads deliberate on building OTT brands through personalized conversational messaging
How advertisers are unlocking new marketing opportunities with locked screens
Experts say locked phone screens offer endless possibilities for brands, but caution that the space should be used mindfully to attract customers and ensure they are not annoyed or overwhelmed