Vaani Kapoor becomes brand ambassador for launch of X-Fit2

Actress Vaani Kapoor has been appointed brand ambassador for X-Fit 2 smartwatch launched by lifestyle brand Noise, in collaboration with HRX- jointly owned by Hrithik Roshan and Exceed Entertainment. 

As part of the partnership, Noise and HRX have teamed up to create exclusive content across social and digital platforms for their followers, fans, and super users.     

“Noise and HRX’s new campaign will showcase that fitness is not just a fad but a lifestyle that is accessible to everyone, and all      one needs is a little motivation and dedication. Vaani has left us stunned with her major transformation in recent times. Her commitment to fitness and showcasing the best version of herself are values that make her a natural fit for this partnership,” the company said.

Commenting on the partnership, Vaani Kapoor said, “HRX and Noise resonate with me as they push the boundaries of innovation while offering a quality experience. Both the brand and I have one thing in common – the pursuit to becoming the best version of ourselves, and hence I am very excited to endorse a line of products that resonates with me,”

Expressing his views on the campaign and the new range, Amit Khatri, Co-founder at Noise said, “Our X-Fit series stands true to our brand philosophy and resonates with the pulse of Indians to adopt progressiveness and a new-age lifestyle. We cherish our partnership with HRX and Vaani to soon announce our next-gen smartwatch, X-Fit 2, for the future-ready community.” 

Commenting on the partnership and campaign, Mr. Afsar Zaidi, Co-founder, and CEO at HRX said, “     Noise and HRX have      seen a great response through this collaborative partnership last year when we launched X-Fit 1. We are very excited to partner with Vaani Kapoor for our limited-edition range X-Fit II. Vaani is known for her enviable transformation and is one of the fittest actresses in the industry. As we designed this campaign, Vaani stood out as a natural choice due to our shared values towards health and wellness.”