Ogilvy & Hercules Cycles get Rishabh Pant to ‘find his tribe’

The campaign encourages boys to find the kind of people who understand their quests

by exchange4media Staff
Published: Aug 16, 2022 9:12 AM | 1 min read

Hercules

Brand Hercules stands for teamwork, friendship, and adventures. It encourages boys to team up with like-minded friends and set off on an adventure with them in the spirit of brotherhood.

The latest campaign from the brand features cricketer Rishabh Pant in the lead. He embodies the spirit of the brand as he has the perfect mix of youthful zest, playfulness and adventure. The campaign encourages boys to find and celebrate their tribe, the kind of people who understand their quests and ride along too.

The campaign was conceived by Ogilvy Bangalore.

Capturing the creative journey, R Parvathy, Associate Creative Director, Ogilvy: “Tribe plays an important role in the journey of every teenager who loves cycling. It’s the tribe that shapes them and defines their rides. It decides the nature of adventures he could take on and gives him the grit to complete them. Cycling has a deep connection with brotherhood this way. These brotherhoods and tribes are what Brand Hercules aims to celebrate through the latest campaign.”