ABP Network CEO Avinash Pandey elected as President of IAA India Chapter
Abhishek Karnani, Director, Free Press Journal Group, has taken over as Vice President
Date-wise News
Josh Talk partners with Jio Platforms Limited
Josh Talks’ content will be available to Jio Set-Top-Box’s 5 million subscribers in 8 regional languages
NS Rajan named new ASCI Chairperson
Subhash Kamath, the outgoing chairman, will now be a part of the Consultative Committee of the board
JetSynthesys acquires Metaphy Labs
Metaphy Labs will empower businesses to create their own end-to-end metaverse capabilities
Roposo to double live streamer base in next 12 months
Over 1000 live streamers to be groomed to create premium, interactive live experiences across content genres
Adhikari Brothers’ web series ‘Karm Yuddh’ to stream on Disney+ Hotstar
The series centred on rivalry within a billionaire family stars Satish Kaushik, Ashutosh Rana, Paoli Dam and Chandan Roy Sanyal
RAM Ratings Week 31'22 - 34'22: Mirchi ahead in Mumbai and Kolkata
Fever FM took the lead in Delhi and Big FM stayed on top in Bangalore
FIFA+ launches ‘Captain Fantastic’ exclusively produced by RISE Worldwide
The 3-part docu series showcasing iconic footballer Sunil Chhetri is now live on FIFA’s digital streaming platform
‘Senior citizens respond well to digital marketing mediums’
Piali Dasgupta of Columbia Pacific Communities, which builds senior living facilities, speaks to e4m about the 60-above demographic and what kind of marketing works for them
Hero ISL is back after 2-year-long hiatus
The league has released a campaign film to mark the occasion
Avinash Bavaskar joins iAvatarZ as Business Director
Bavaskar will lead Sales & Marketing functions
Credibility of digital media growing among rural consumers: Kantar-GroupM report
Instagram has seen stronger adoption compared to other social media and short video platforms, says the report
Multiple global brands pull ads from Twitter as they appear next to exploitative material
Ads for at least 30 brands, ranging from Walt Disney Co, Comcast Corp’s NBC Universal and Coca-Cola Co, have appeared alongside such tweets
Avas Living onboards Virat Kohli as brand ambassador
The cricketer has chosen the luxury residential community in Alibaugh as his preferred abode
Atrangii OTT app launched
The platform currently has 5 new shows
The ICC to release next ITT for media rights in USA and Australia
Unlike in India, these packages will be for combined TV and digital rights, with no standalone TV and digital packages being offered
Pocket Aces elevates Kartik Krishnan to Dice Media’s Head of Development
In his enhanced role, Krishnan will have ownership and authority on commissioning, show developments, and managing external pitches
Delhi High Court dismisses Facebook’s plea challenging probe into WhatsApp's policy
There has to be some end for the ‘luxury to litigate’, said the court while dismissing the petition
Havas Worldwide India appoints Nikhil Guha & Neeraj Toor as Group Creative Directors
While Guha joins Havas Worldwide India from McCann Worldgroup; Toor has worked in agencies including Dentsu Webchutney and Cheil India in the past
Kerala HC adjourns Star India vs CCI matter to October 6
Until then, the undertaking provided by CCI before the court that it will not take any coercive action would continue
‘Our differentiated services make clients trust us with their entire comms mandate’
Deepshikha Dharmaraj, chief executive officer, BCW India Group, deliberates on combining traditional PR practices with digital ones for a perfect success ratio
How brands can use power of creative storytelling to boost sales this festive season
Guest Column: Alok Pandey, VP - Sales & Marketing at Xapads Media, writes on how effective storytelling establishes a connection between brands and audience at the initial stages of campaign promotion
Throwback Thursday: How Asian Paints' 1992 ad celebrated a poignant homecoming for Diwali
On Thursdays, we revisit old ads from the yesteryears to see how much has changed in the ad sensibilities over the years
Festive bonanza for early-stage startups, but will it reflect on AdEx?
Experts say ad spends by startups may get affected this year as unicorns have tightened their purse strings and early-stage startups may not be able to spend as much as unicorns and decacorns
Delhi HC stays TDSAT order asking broadcasters to share OTT-related info with TRAI
The court has directed TRAI to file a counter affidavit within a period of six weeks. Further, the three broadcasters will have four weeks thereafter to file a rejoinder affidavit
Zenith India appoints Trishul Bhumkar as Managing Partner
Bhumkar will be reporting to Zenith India CEO Jai Lala
ABC audit: Newspaper circulation numbers for Jan-June ’22 show 20-30% drop
The decline is as compared to data from the previous audit conducted 2 years ago; experts attribute the drop to dailies omitting editions from ABC reporting