News18 India outperforms Hindi GECs in reach
The channel outperformed top general entertainment channels with a cumulative reach of 8.7 crore
Date-wise News
Cheteshwar Pujara joins FantasyDangal as brand ambassador
Pujara will appear in upcoming campaigns and promote FantasyDangal
Powering performance of automotive digital advertising with DoubleVerify
From streaming to social advertising, here are some of the top trends for auto marketers to maximise the effectiveness of their digital media campaigns
Association with Bigg Boss Telugu has helped our brands grow: Advertisers
With a massive reach and ever-increasing viewership, Bigg Boss Telugu continues to be the preferred platform for brands
Bandhan Bank appoints Sourav Ganguly as brand ambassador
Ganguly will help amplify the brand message of the bank and endorse its products and services, said the company
KBC 14's new campaign 'Yeh Manch Hi Aisa Hai' celebrates its extraordinary contestants
The host of the show Amitabh Bachchan headlines the campaign
ABP Ananda becomes first Bengali news channel to garner 8 mn subscribers on YouTube
The channel has also clocked 3,517,005,511 views in the 10 years it has been on the platform
Abhirath Anuwal joins BlissClub as Head of Commerce
Anuwal joins BlissClub after his stint with Intuit
Why is this a Swiggy ad? Internet has answers
The food delivery platform has summoned the internet to come up with the craziest theories for a prize of Rs 1 lakh in Swiggy money
Rashmika Mandanna roped in as brand ambassador for Healthians
She will be featured in the company's mainline campaigns targetted at southern markets
Kinnect appoints Varun J Bansal as AVP Media
Bansal’s last stint was with Wavemaker as Business Director
Kaizzen names Gayatri Ramanathan as Senior Director - ESG & Sustainability
Kaizzen’s ESG & Sustainability practice will offer clients strategic advisory on ESG and sustainability and reporting
Saif Ali Khan and Suryakumar Yadav named brand ambassadors of Boult Audio
The association is meant to increase the brand's appeal with the youth and expand its reach to a broader audience
Menswear brand Selected Homme releases campaign with Saif Ali Khan
The digital film is supported by an omni-channel marketing campaign
Sudhir Shukla joins More Retail as COO (Hypermarkets)
Shukla was previously the CMO of CARS24
Ampverse with 7Sea Esports enters lifestyle & entertainment segment
It has released a music video as part of the rebranding exercise
Online sales during Indian peak shopping season sale this year up 20% from ’21: Criteo
As per the report, in the apparel & accessories section sale of hats saw an 87% increase; mobile phones sale up 79%
Early-stage start-up deals upbeat despite funding hitting 2-yr low: PwC India Report
According to PwC India's 'Startup Deals Tracker', early-stage funding contributed around 21% of the total funding by value in Q3 CY22
ASCI and K&S Partners release whitepaper on unfair trademark practices
The paper calls for greater scrutiny and restraint in permitting descriptive trademarks to brands
Comcast Corporation elevates Mike Cavanagh as President
Cavanagh will be the third President in the company’s 59-year history
ACKO appoints Saurabh Jha as Senior Vice President - Digital Marketing
Before joining ACKO, Jha was associated with Housing.com as Senior Director - Growth, Marketing & Analytics
Bharat Media Group wins media planning & buying mandate for Manna Foods
The agency will oversee the brand’s markets in North, West and East regions
Publicis Groupe ends Justin Billingsley’s term as CMO
The company said Billingsley was on ‘garden leave’
Kreativ Street bags creative mandate for placement firm IDP India
The account will be serviced by Kreativ Street’s office in Gurgaon
Mobilla ropes in actor Gurmeet Choudhary for Diwali endorsements
The brand had recently roped in Kajal Aggarwal
FREED appoints Romy Walia as Chief Marketing Officer
Prior to joining FREED, Romy was Manager of Products at Vendasta
Ex-Blackstone India MD Mathew Cyriac invests in MyySports, joins as Co-founder
Cyriac is also a board member of the sports-tech start-up
Singapore-based independent marketing agency Adtomica enters India
The agency is strengthening its presence in the Asia-Pacific region with offices in Singapore, Australia & India
2,500 Byju’s employees to be laid off
The move is part of the company’s new strategy to achieve profitability
Publicis Worldwide India names Srijan Shukla & Pratheeb Ravi as Creative Heads
Both Shukla and Ravi were earlier with Ogilvy India
CCI combines complaints against Google
NBDA has alleged that Google has been free-riding on their content without giving them adequate compensation
Disney Star elevates Dev Shenoy as Head of Ad Sales for entertainment biz
The network has created a new ad sales structure under Dev, who will report to Amrutha Nair
We are always looking to find stronger and differentiated segment: Sumit Mathur, Kellogg’s
On the launch of Kellogg’s Pro Muesli, Mathur, Senior Director of Marketing for Kellogg’s SA shares the insights behind the new variant and how the brand's growth has remained consistent post pandemic
Surrogate ad ban: Liquor ad vol continues to bubble on digital & allied platforms
According to TAM data, digital has seen maximum growth in ad insertions for Jan to Sept '22 compared to 2020
CRED's FY22 marketing spends up 3X to Rs 973 crore
The company's expenses jumped 2.7X to Rs 1702 crore on the back of higher marketing expenses, according to its internal documents
Throwback Thursday: When Aishwarya Rai and AR Rahman came together for a Titan Diwali ad
On Thursdays, we revisit old ads from the yesteryears to see how much has changed in the ad sensibilities over the years
ICC T20 WC: Disney Star sells over 80% ad inventory for TV & digital
Both Star Sports and Disney+ Hotstar have roped in over 50 brands each, say market sources