Plum refreshes brand identity
The brand refresh includes a new visual identity including logos and colours
Date-wise News
Glance Gaming partners with Crowd Control Esports to live stream AAYO Pokecon, 2022
The event is a part of Glance Gaming’s mission to give consumers a premium, ‘Hyperlive’ gaming and game streaming experiences on the lock screen
TOI shares with readers ‘A day in the life of The Times of India’
The video takes the viewer through an insightful tour of TOI’s iconic office in Mumbai, its newsrooms, and editorial meetings
Darsheel Safary, Divya Dutta share 'pyaar waali chai' in Wagh Bakri ad
The four-film campaign has been created in association with Mumbai-based creative agency tiqui-taka
Zlatan kicks off committment to H&M Move as global brand mover
In keeping with H&M Move and Zlatan’s mission to get the whole world and everybody moving
‘Marketers are only caretakers of the brand, it Is owned by consumers’
Panellists discussed the strategies to make social listening work for brands at the e4m Martech India Conference 2022
Tanishq unveils immersive experience zone for Chennai shoppers
The 3D experience has been crafted by Inventech from the Laqshya Media Group
YuppTV bags broadcasting rights for ICC Men’s T20 World Cup 2022
The telecast rights are for 75 countries across Asia & Europe
Vijay Deverakonda named Fire-Boltt brand ambassador
The actor will be part of marketing campaigns of the brand alongside Virat Kohli, Vicky Kaushal and Kiara Advani
Rediffusion launches campaign with Sonu Sood for Apar industries
This is a 3-film campaign and is being run on digital and social media as well
CCI imposes Rs 392 cr penalty on MakeMyTrip, Goibibo & OYO
The companies have been accused of “unfair business practices”
5G adoption faces conversion challenge due to infra constraints & low consumer interest
Only 5% of smartphone users intend to switch to 5G as per research published by a leading financial publication
TimesPro onboards L&K Saatchi & Saatchi India for brand campaign
The project will be managed by the agency’s Mumbai team
Throwback Thursday: The ad that made Moti synonymous to Diwali
On Thursdays, we revisit old ads from the yesteryears to see how much has changed in the ad sensibilities over the years
‘Britannia strives to keep up with evolving preferences of each generation’
Badri Beriwal, Chief Business Officer - New Categories, Britannia Industries, shares insights on entering a new category, launching TVC with Prabhu Deva, expansion strategies & more
What’s driving India’s love for short-form videos
Industry experts say there has been a tectonic shift of preference towards short-form videos in comparison to other entertainment platforms, including OTTs
Is Connected TV getting its due in the festive advertising pie?
Media agencies say brands are increasingly showing interest in Connected TV advertising this season, but is it translating into a surge in CTV campaigns? e4m analyses