WhatsApp India head Abhijit Bose steps down
Meta India public policy director Rajiv Aggarwal has also quit
Date-wise News
Britannia NutriChoice launches personalized diet consultation on World Diabetes Day
The AI-powered service provides a customized diet plan to manage diabetes, based on age and dietary preferences while minding the diversity of food choices across the country
Tarannum Alam joins Viacom18 Sports as SVP (Agency Relationships)
Prior to this, Alam had a short stint at marketing technology solutions provider Silverpush as joined as Sr. VP, Head of Sales and branding, for the firm's India market
Somany celebrates being desi with Salman Khan
The TVC is part of the brand’s 360-degree campaign ‘zameen se judey’
Athlete representation firm ENGN launches OOH campaign with top athletes
The campaign also features brand ambassador Esha Deol
Marico pays ode to the Indian farmer through special packs of Parachute Advansed Gold
To extend the spirit of nurturance, the pack will come with a seed paper neck tag which when sowed in soil and watered regularly, grows into a plant
Dabur forays into premium black tea market with launch of Vedic Tea
The product combines the goodness of over 30 herbs along with premium tea leaves from Assam, Nilgiri and Darjeeling
Idam House of Brands names Tarvinder Pal as Chief Product Officer for Bella Vita Organic
Pal previously worked with Nykaa
'Make it dramatic' says Canon's new digital film for latest product
The film launches the newest addition to the EOS R line-up, ‘EOS R6 Mark II’
Panasonic unveils new brand slogan - Create Today. Enrich Tomorrow
As part of this branding initiative, Panasonic has also launched a new video campaign
Cristiano Ronaldo graces Amul topical
The ad marks Amul's association with the Portuguese football team as its first Indian regional sponsor
Anushka Sharma roped in as ambassador for Michael Kors India
The actor will be seen in upcoming campaigns for the watch brand
Schoolchildren of Delhi NCR write 1000 open letters to address pollution
Otrivin Breathe Clean has installed 22 sustainable and self-cleaning air purifiers to improve the air quality of approximately 1000 schoolchildren
IMDb launches social media handles for Indian content
Movie lovers can follow @IMDb_in, on Instagram and Twitter for all of the latest content featuring Indian films, web series, and talent
Rapido appoints Pawandip Singh as Vice President-Marketing
Singh has earlier worked with companies like Levis Strauss India, Aditya Birla Fashion & Retail and Wildcraft India
Kashyap Gala appointed Senior VP at Pidilite Industries
Prior to this, Gala was Marketing Director at Johnson & Johnson
Juggernaut Productions ties up with Umesh Shukla’s Merry Go Round Studios
The collaboration will focus on developing OTT shows
Technology unleashes creativity for brands
Dipali Mahesh, Managing Director of Extreme Reach India, writes on why brands need to boost workflow efficiency across the creative lifecycle
Amazon could lay off 10,000 employees soon: Reports
The e-commerce company has also asked staffers in certain units to look for other profiles within the company
India is the most exciting consumer market: Zeenah Vilcassim, Bacardi India
The Marketing Director of Bacardi India shares more on how the brand navigates the surrogate advertising space, the challenges of the Indian market and what drives the brand’s growth
Understand, learn and perform: Nidhi Sidhana’s tips to future PR professionals
Sidhana, Director, PRtainment Media & Communications Pvt. Ltd., was honoured in the 'Emerging Entrepreneur of the Year' category at the 3rd e4m PR & Corp Comm Women Achievers Awards
Maruti Suzuki calls for media pitch
The automobile major’s account is currently being handled by dentsu
Cadbury’s Bournvita ad: Force fit or tour de force?
Ogilvy's Harshad Rajadhyaksha and Kainaz Karmakar speak to e4m about the creative process behind the 'Forced Packs' campaign and address the praises and criticisms that came their way