Landor & Fitch bring alive ‘digital sugar’
The agency built the design language for a tech startup to curate ‘limitless possibilities’ through a unique and powerful brand identity
Date-wise News
Bharat24 closes 100th advertiser within 100 days of its launch
The channel is helmed by Jagdeesh Chandra
Media Mantra wins PR mandate for Elecrama 2023
India’s largest event in the Electrical & Allied Electronic Industry will feature 1,500+ exhibitors from over 70 countries
'Regional should be part of core strategy to target next generation of digital consumers'
At e4M Content Jam 2022, Dubash, COO, ShemarooMe OTT and Digital Businesses, shares why regional content has become a must for every brand today
Pottery Barn announces global collaboration with Deepika Padukone
The actor will work with the brand to co-create a collection
Important to understand what makes the audience curious: Anati Zubia, Quora
The Marketing Head at Quora spoke in depth at e4m Content Jam about increasing engagement and tapping the right audience
SPN renews broadcast rights partnership with Australian Open
Sony Sports Network will continue to broadcast Australian Open exclusively on TV and digital platforms
AB de Villiers becomes the face of FairPlay
The cricket legend has entered into a long-term agreement with FairPlay
‘We are living a reel life more than real life’
A panel of content creators came together at e4m Content Jam to share their insights on ‘creating value for brands’
NYT sees walkout by employees over pay disputes
This is the first such protest by the newspaper’s staff in the last 40 years
India Today-Axis-My-India exit polls get Gujarat, Himachal results spot on
The polls predicted BJP was poised to sweep Gujarat but it would lose Himachal Pradesh in a tight race with Congress
Baazi Games appoints Himank Tripathi as Chief Communications Officer & Spokesperson
Prior to this, he was leading external affairs and investor relations for EaseMyTrip
ICMA 2022: Evening In Pictures
The 7th edition of the Indian Content Marketing Awards was held on Thursday
HUL wins Brand of the Year title at ICMA 2022
The FMCG giant bagged 7 gold, 6 silver and 4 bronze metals for insightful and outstanding content marketing campaigns
Mindshare takes home Agency of the Year Award at ICMA 2022
The global media & marketing services agency walked away with 13 gold, 14 silver and 11 bronze metals across categories
Businesses now need to respond to customers’ willingness to come online: Mayank Bathwal
At e4m Content Jam, Bathwal, CEO of Aditya Birla Health Insurance, spoke to Nawal Ahuja, Co-founder, exchange4media, on how the BFSI sector was using marketing effectively
Organisations need to identify right channels & outlets for their message
Ayushi Arora Gulyani, Founder & CEO, Media Corridors, was bestowed with ‘Emerging Entrepreneur of the Year’ award at e4m PR & Corp Comm Women Achievers Awards
Industry experts deliberate on the challenges in ‘building brands for tomorrow’
The Pitch Brand Talk 2022 panel discussion saw industry leaders share innovations and ideas for tackling challenges and understanding audience preferences
e4m-DNPA webinar today: Decoding challenges of publisher-platform relationship
The roundtable is the precursor to the e4m-DNPA Future of Digital Media Summit & Awards to be held in January
Twitter: Advertisers to get new controls over ad placements
As per reports, Twitter representative is likely to rope in content moderators